Brand Manager - Global Champ

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

What awaits you in this role?

We are looking for a passionate Brand Manager - Global Champ who will join our team at Global Brand Management Directorate in Beko Corporate.

• Plays a critical role in defining and executing global brand strategies within the Beko Corporate Global Brands (Beko, Whirlpool, Hotpoint & Indesit).
• Drive the development of global brand equity, campaign planning, and product communication, ensuring consistency across markets while tailoring strategies to local needs.
• Lead the development and execution of global brand strategies, ensuring alignment with overall business objectives.
• Drive the creation of 360° marketing campaigns, including ATL, digital, retail, and trade activations.
• Oversee New Product Introduction (NPI) launches by defining value propositions, messaging, and visual assets.
• Manage relationships with global creative agencies, guiding them through campaign execution and performance evaluation.
• Define and implement global Point of Sale (POS) and retail marketing materials.
• Partner with cross-functional teams (Product, R&D, Trade, and Finance) to ensure commercial success.
• Provide input on brand portfolio strategy, including market clustering and product positioning.
• Analyze brand and category performance, extracting insights to optimize future marketing initiatives.
• Comfortable working with AI-assisted platforms, continuously seeking smarter and faster ways of working.

The position is located in Sütlüce, İstanbul.

How do we describe the perfect match?

• Minimum 5 years of experience in global brand management, marketing, or related fields,
• Strong background in campaign development, brand positioning, and marketing strategy,
• Skilled in working with global teams and managing both global and local agency relationships,
• Fluent in English, with excellent communication and presentation skills,
• Strong strategic thinking, analytical, and problem-solving skills,
• Ability to work effectively in a fast-paced, matrix organization and influence stakeholder.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

At Beko, where it feels like home, we invite you to explore…

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program.
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU

Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko