Brand Manager – Hydration

About Tavola

Tavola is the leading destination for premium kitchenware, lifestyle, and home-cooking brands across the GCC. Our Hydration category continues to expand rapidly, covering reusable water bottles, insulated tumblers, travel mugs, and lifestyle accessories for both adults and children.

We are seeking an experienced Brand Manager to lead this vibrant category — combining brand strategy, demand forecasting, and marketing execution — ensuring Tavola remains the go-to retailer for premium, stylish, and functional products.

Role Overview

The Brand Manager – Hydration will oversee a diverse portfolio of global lifestyle and family-oriented brands. This role bridges commercial strategy, demand planning, and brand marketing , requiring a strong balance between analytical precision and creative storytelling.

You’ll collaborate with sourcing, purchasing, pricing, marketing, e-commerce, and retail teams to ensure optimal brand performance, product availability, and category growth.

Key Responsibilities

1. Category & Brand Strategy

• Develop and execute annual business plans for the Hydration category, covering adult and kids’ sub-segments (hydration accessories).
• Define the brand and assortment strategy, ensuring a balanced product mix aligned with consumer trends and the brands’ premium positioning.
• Identify and introduce new brands or product lines that reflect innovation, sustainability, and everyday practicality.

2. Demand Planning & Forecasting

• Lead the demand forecasting process for assigned brands, analyzing sales trends, seasonality, and market performance.
• Provide regular sales and inventory forecasts to the purchasing team for timely replenishment and stock optimization.
• Collaborate with suppliers and internal teams to align on forecast accuracy and new product pipeline timing.
• Monitor sell-through and inventory turnover, recommending adjustments to maximize availability and minimize excess.

3. Supplier & Brand Partnerships

• Build and maintain strong relationships with brand principals and distributors, ensuring clear alignment on business objectives, launches, and promotional support.
• Coordinate with suppliers on marketing contributions, product training, and joint business reviews.

4. Marketing & Merchandising

• Develop annual marketing and activation plans across in-store and digital channels.
• Collaborate with Marketing and Retail teams on product launches, window displays, and promotional storytelling.
• Partner with eCommerce to ensure product listings, imagery, and content are optimized for conversion and brand consistency.

5. Market Insights & Performance Analysis

• Conduct ongoing analysis of market trends, competitor activities, and consumer preferences within hydration, lifestyle, and kids’ categories.
• Prepare monthly brand performance reports, highlighting key insights, risks, and opportunities.
• Recommend strategic actions to drive growth and profitability based on data-driven insights.

6. Cross-Functional Collaboration & Training

• Work closely with the purchasing team to communicate demand plans and product priorities.
• Partner with Visual Merchandising, Retail, and Ecommerce teams to ensure strong brand presence across all channels.
• Deliver training and product knowledge sessions to internal teams to strengthen sales execution.

Qualifications & Experience

• Bachelor’s degree or higher
• Minimum 3 years of experience in brand management, category management, or demand planning (preferably in lifestyle, kids, or homeware sectors)
• Proven experience working within the GCC region
• Strong analytical and forecasting skills with proficiency in Excel or related planning tools
• Understanding of digital marketing, e-commerce, and omnichannel retail
• Professional proficiency in Arabic
• Passionate about sustainability, lifestyle design, and family-oriented products
• Excellent interpersonal and cross-functional collaboration skills
• Detail-oriented, agile, and results-focused

Preferred Experience

• Experience managing hydration, and/or kids’ + adults’ lifestyle brands
• Exposure to forecasting and sales planning systems
• Familiarity with DTC websites and marketplace platforms (Amazon, Noon, etc.)
• Awareness of eco-friendly and reusable product trends