Brand Manager - Luxury Furniture

About the Company

Key Responsibilities:

• Develop and execute the comprehensive global brand strategy for this new venture, including positioning, brand architecture, and long-term vision.

• Lead the go-to-market strategy and orchestrate the international launch of the brand across all consumer touchpoints.

• Define the target audience (HNWIs, design connoisseurs) and create compelling brand narratives and storytelling that resonate with their lifestyle.

• Collaborate with the Creative Manager and external agencies to develop all brand assets, from the visual identity and campaign concepts to digital content and retail experiences.

• Manage the marketing calendar, launch roadmap, and budget allocation for Brand initiatives.

• Conduct in-depth market research and competitor analysis within the luxury furniture sector (e.g., Henge, Minotti, Poliform) to identify opportunities and threats.

• Monitor brand performance metrics, consumer insights, and campaign effectiveness; prepare regular reports and recommendations.

• Act as the primary brand steward, ensuring all internal teams and external partners adhere to brand guidelines with absolute consistency.

• Partner with the Digital and Retail teams to create a seamless, luxurious omnichannel customer journey.

Qualifications

• Bachelor's degree in marketing, Business Administration, or a related field.
• 6-7+ years of classic brand management experience, with a mandatory focus on the luxury goods or high-design sector. Backgrounds in high fashion, premium furniture, interior design, fine art, watches, or high-end hospitality are highly relevant.
• Proven experience in launching or managing a new brand or product line on an international scale.
• Exceptional strategic thinking and brand storytelling capabilities.
• Strong financial acumen.
• Direct experience with brand marketing and product launches in the European market is highly desirable.
• MBA is a significant plus.
• Experience marketing products with a high design and craftsmanship component.
• A network of contacts within luxury media, PR agencies, and influencer circles.