Brand Manager / Senior Brand Manager

Job Title: Brand Manager / Senior Brand Manager

Reporting To: SVP of Marketing

Company: JustFoodForDogs LLC

Job Type: Full-time, Exempt

Location: Remote with occasional travel to company headquarters in Tustin, CA

About JustFoodForDogs:

JustFoodForDogs, the #1 vet recommended fresh food for dogs, is dedicated to helping pets live longer, healthier lives through real, whole-food nutrition. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. All of our recipes are formulated by veterinarians and made with 100% human-grade ingredients. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on-line at JustFoodForDogs.com. The company’s offerings include daily meals, shelf-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com.

Job Summary:

The Brand Manager / Senior Brand Manager is responsible for developing, executing, and managing marketing strategies that drive growth, market share, and profitability for the JustFoodForDogs portfolio of products. This role requires a blend of strategic thinking, analytical capability, and creative leadership to bring the brand to life across all consumer touchpoints. The Brand Manager / Senior Brand Manager partners closely with cross-functional teams—including Product Development, Sales, Finance, and Operations—to deliver results in a fast-paced environment. This position requires a highly motivated individual with strong marketing and brand activation skills, interpersonal skills, and the ability to partner with internal and external stakeholders. Candidate must have a strong track record of success in building brands, be able to work in a team environment, and be passionate about working in an entrepreneurial environment.

Key Responsibilities

Brand Strategy & Planning

• Help lead development of annual brand marketing plans including business objectives, marketing strategies, and tactical plans to deliver on company goals.
• Monitor market trends, consumer insights, and competitive activity to identify growth opportunities and inform strategy.
• Act as an owner of brand positioning, messaging, and identity consistency across all platforms and materials.

Marketing Execution

• Plan and execute integrated marketing campaigns across paid, earned, and owned media channels that drive consumer acquisition and retention.
• Develop shopper marketing plans to support key pet specialty, grocery and mass retailers.
• Manage outside agencies including packaging design agency, advertising agency and public relations agency.
• Manage packaging design updates, product claims, and brand guidelines to ensure cohesive visual and verbal brand expression.

Business Intelligence

• Manage marketing and wholesale advertising and promotion budgets.
• Analyze brand and category performance data to optimize pricing, promotion, and distribution strategies.
• Partner with cross-functional teams to evaluate effectiveness and ROI of all marketing programs.

Cross-Functional Leadership

• Collaborate with Product Development to support innovation and renovation pipelines.
• Align with Sales to develop effective retail programs and trade marketing initiatives.
• Work with Operations to ensure demand planning and supply chain alignment with marketing plans.

Qualifications

• Bachelor’s degree in marketing, Business, or related field (MBA preferred).
• 4–7 years of progressive marketing or brand management experience, ideally in the CPG industry. Consulting experience a plus.
• Strong understanding of brand strategy, consumer insights, and marketing mix development.
• Proven experience managing P&L and delivering brand growth.
• Excellent project management, communication, and leadership skills.
• Experience with syndicated data sources (e.g., Nielsen, IRI, Circana) and digital analytics tools.
• Ability to thrive in a fast-paced, entrepreneurial, and collaborative environment.
• Passion for pets and alignment with JustFoodForDogs’ mission

Tenets of the Pack (Company Values)

Live Our Mission – We believe this is more than a job. It’s a cause.

Be a Team Player – We put company goals and success first.

Maintain a Positive Attitude – We bring energy, enthusiasm, and drive to everything we do.

Deliver Results – We play to win.

JUSTFOODFORDOGS is an Equal Opportunity Employer.

JUSTFOODFORDOGS does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status or any other legally protected basis, and to the extent permitted by law.