Brand Manager – Specialty

Site Name: UAE - Dubai
Posted Date: Dec 23 2025

Position summary

You will lead strategy and execution of specialty product marketing across Gulf markets from the UAE. Working closely with commercial, medical, access, and local operating company colleagues, you will deliver customer-focused campaigns that support patient care. The role requires strategic thinking, clear decision-making, and an evidence-driven approach. This position offers strong growth opportunities and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Key responsibilities

• Develop and deliver annual brand and multichannel commercial plans for specialty products in Gulf markets.
• Translate regional strategy into country-level customer journeys and locally adapted promotional materials, in collaboration with local operating companies.
• Monitor product performance and lead timely corrective actions with sales and specialty account teams.
• Build and maintain professional relationships with healthcare professionals, scientific societies and external experts to support patient care and medical-scientific exchange.
• Manage promotional budgets and measure return on investment to ensure efficient resource use.
• Provide competitive and market insights to inform global and local teams and to support access and reimbursement planning.
• Produce timely dashboards and KPI reports to guide decisions and actions.
• Support forecasting and supply coordination to meet patient needs.
• Ensure all activities comply with company policies, local regulations, and applicable ethical and promotional standards.

Accountabilities and deliverables

• Deliver annual brand objectives with operational excellence and measurable business impact.
• Create measurable, agile customer experiences that improve engagement and loyalty.
• Maintain accurate and timely reporting to inform cross-functional decisions.
• Demonstrate compliance with internal policies, local regulations, and GSK’s standards for ethical engagement.

Basic qualifications

• Bachelor’s degree in pharmacy.
• Minimum of 8 years of experience in pharmaceutical sales, with demonstrated success in achieving sales targets.
• Minimum of 2 years of experience in pharmaceutical marketing
• Gulf experience and Strong knowledge of the local pharmaceutical industry
• Recent experience in specialty care & / or Respiratory care.
• Proficiency in English communication.
• Strategic thinking and planning.
• High level of commercial acumen.
• Excellence in execution and problem-solving.
• Demonstrated stakeholder management and influencing skills
• Exceptional communication and organizational skills

Preferred qualifications

• Proficiency in Arabic communication.
• University Degree in Business Administration, Marketing, or related field.

Work Environment
This is an on-site with hybrid working flexibility role covering based in the UAE. Frequent travel across Gulf countries is required.

How to Apply
If you’re ready to join us in this impactful role, apply today! Together, we’ll get ahead of disease and shape the future of healthcare.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Contact information:
You may apply for this position online by selecting the Apply now button.

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