Brand Marketing Associate

The Opportunity:

At Chelsea Piers you will find colleagues who are passionate about what we do. Careers at Chelsea Piers offer unmatched facilities, excellent benefits, and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports, fitness, and event experiences.

In this role, the Brand Marketing Associate will join the Brand Marketing team at Chelsea Piers Fitness who are responsible for developing, producing and executing on all content for the brand. With five fitness clubs in NY and CT, and several more on the horizon, this person will be integral in growing the brand in a meaningful way through Social Media, Email, Web Content and more.

Responsibilities

Social Media

• Execute all planned social media posts on all owned channels
• Manage all owned social accounts (DM’s, comments)
• Develop, capture and edit off-calendar social content (trends, unplanned reactionary posts)
• Put in briefs with Design Team for any design department driven social assets
• Use Canva templates for marketing-driven social assets
• Represent brand on social media, on-camera as needed, and support employee-actors on-camera
• Facilitate influencer visits and other PR opportunities (with PR, Brand)
• Expand social content to TikTok, LinkedIn and more

Email

• Build all fitness Member and Prospect emails in Zoho Campaigns (15-20/month)
• Put in briefs with Design for all email designs + email images/graphics
• Update, build or confirm all lists and segments in Zoho Campaigns
• Copywrite email content + linked blog posts based on Content Calendar
• Schedule all fitness emails based on calendar

Website

• Manage all brand-level website updates
• Follow direction on the creation of new webpages and prepare briefs with copy and imagery
• Collect feedback on other website recommendations and present to Marketing Leadership

Photo/Video + Graphic Design

• Act as 1st assistant on all photo and video shoots, second shooter as needed
• Assist on organizing location details, casting, run-of-show, ordering, invoicing and budget tracking on all photo shoots
• Work on brand campaign assets for the app

Brand Projects

• Ongoing photo/video organization including trafficking, naming and tags within our filing system
• Build Canva project filing system

Reporting

• Collect social and email stats for use in monthly reporting
• Stay on top of social and email marketing trends as well as fitness industry trends and compile into quarterly trend reports

Qualifications

• 1-2 years experience in creative content creation.
• Excellent written and communication skills.
• Excellent organizational and collaborative skills.
• Fluency in Social Media and the unique qualities of each channel.
• Previous experience in any Email client (Ex: MailChimp, Constant Contact).
• Experience in both creating + briefing still and video content.
• Experience with digital camera and iPhone photography/videography.
• Interest in data and the use of analytics to inform content choices.