Brand Marketing Director

Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility in the marketplace. This pivotal role requires a strategic thinker with a passion for innovative marketing solutions, who can effectively manage both digital and traditional marketing initiatives. The ideal candidate will possess a strong background in multichannel marketing, e-commerce, and brand management, while demonstrating exceptional leadership skills to inspire and guide the marketing department.

Duties

• Develop and implement comprehensive marketing strategies that align with company goals and enhance brand awareness.
• Oversee social media management, ensuring consistent messaging across all platforms while engaging with our audience effectively.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape using tools such as Nielsen.
• Manage product lifecycle from conception through launch, ensuring alignment with market demands and company objectives.
• Lead branding initiatives to establish a strong identity for our products and services in the marketplace.
• Collaborate with sales teams to develop B2B marketing strategies that drive revenue growth.
• Create and manage budgets for marketing campaigns, ensuring optimal allocation of resources.
• Utilize Adobe Creative Suite to design compelling marketing materials that resonate with target audiences.
• Engage in public relations efforts to enhance the company’s image and foster positive relationships with stakeholders.
• Monitor performance metrics across all channels, adjusting strategies as necessary to maximize effectiveness.

Skills

• Proven experience in digital marketing, including SEO/SEM, email campaigns, and content marketing strategies.
• Strong analytical skills with the ability to interpret data and make informed decisions based on insights from market research.
• Expertise in multichannel marketing approaches that integrate online and offline tactics effectively.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly to diverse audiences.
• Strategic planning capabilities that align marketing initiatives with overall business objectives.
• Familiarity with e-commerce platforms and trends to optimize online sales efforts.
• Experience in managing budgets effectively while achieving desired outcomes within financial constraints. Join us as we continue to innovate and grow within our industry! If you are ready to take on this exciting challenge as our Director of Marketing, we encourage you to apply today!

Job Type: Full-time

Pay: $20.00 - $26.00 per hour

Expected hours: 40 per week

Work Location: In person