Brand Marketing Director

At Smile Wellness, we’re redefining dentistry through prevention, airway-focused care, and root-cause solutions — not quick fixes.

Be part of a practice recognized by Vogue for its innovative, airway- and wellness-based approach to dentistry.

Our state-of-the-art technology, advanced training, and holistic philosophy set us apart as a leader in functional and integrative dental health.

We’re seeking an experienced and dynamic Director of Marketing to lead our brand strategy, elevate our digital and media presence, and drive patient engagement and growth. The ideal candidate is both a strategic thinker and a hands-on creative — with strong PR connections and the ability to turn our story into compelling, high-impact exposure across digital and traditional media.

Key Responsibilities

• Develop and implement comprehensive marketing and brand strategies that align with business goals and support long-term growth.
• Lead all aspects of public relations — from media outreach and press coverage to influencer partnerships and event collaborations.
• Maintain and grow relationships with journalists, wellness editors, and industry media outlets, securing consistent brand visibility and thought leadership opportunities.
• Oversee social media, content creation, and digital storytelling to ensure a cohesive brand message across Instagram, YouTube, and other platforms.
• Create and manage multi-channel campaigns — including scripting, video production, editing, and analytics reporting.
• Conduct market and competitive research to identify trends, measure ROI, and inform strategy.
• Collaborate with clinical and leadership teams to highlight the practice’s focus on airway health, prevention, and functional wellness.
• Manage SEO/SEM, email marketing, and paid digital advertising, ensuring a data-driven approach to growth.
• Utilize creative and analytical tools such as Canva, Adobe Creative Suite, Google Analytics, and Meta Ads Manager.
• Oversee marketing budgets and vendor relationships to maximize efficiency and reach.

Qualifications

• Proven experience in a senior marketing or PR leadership role (Director-level or equivalent).
• Established PR network or experience securing media placements in health, wellness, or lifestyle publications.
• Expertise in digital marketing, brand development, and content creation.
• Strong understanding of integrated communications, combining earned, owned, and paid media.
• Skilled in social media strategy, video production, and creative direction.
• Exceptional written and verbal communication, storytelling, and organizational skills.
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (preferred).

Why Join Smile Wellness

• Help shape a growing brand recognized for innovation in airway-focused, preventive, and holistic dentistry.
• Collaborate with a forward-thinking clinical team at the intersection of healthcare and wellness.
• Opportunity to build national brand visibility through strategic media, partnerships, and content initiatives.
• Creative autonomy in a supportive, mission-driven, and growth-oriented environment.

Email info@mysmilewellness.com with resume and cover letter indicating why you'd be the perfect fit.

Job Type: Contract

Pay: From $20.00 per hour

Work Location: In person