Director of Brand Marketing

We are looking for someone with a deep understanding of consumer behavior, market trends, and the ability to navigate the competitive landscape of Broadcast Media.

Your strategic thinking, innovation, and leadership skills will be instrumental in driving brand growth, market share, and profitability.

As the Brand Marketing Director, you will be responsible for developing and implementing comprehensive brand strategies that align with the company's overall business objectives.

You will oversee brand positioning, messaging, and identity, ensuring consistency across all touchpoints. Additionally, you will manage brand portfolios and product launches, collaborating closely with cross-functional teams to bring new products to market successfully.

Key Responsibilities:

• Develop and implement comprehensive brand strategies aligned with company objectives.
• Oversee brand positioning, messaging, and identity.
• Manage brand portfolios and portfolios of products.
• Conduct market research and competitor analysis.
• Develop and execute brand marketing campaigns across all channels.
• Collaborate with cross-functional teams (marketing, sales, R&D) to ensure brand alignment.
• Analyze brand performance and identify opportunities for growth.
• Stay up-to-date on industry trends and consumer insights.

The Ideal Candidate:

• 15+ years of experience in brand management and marketing, with a focus on building and growing brand identities
• Strong understanding of consumer behavior and market trends.