Brand Marketing (FMCG/ BEAUTY/ PERSONAL CARE / NUTRITION)

About the Role

We are seeking an experienced and visionary Head of Marketing & Brand Strategy to lead the end-to-end brand narrative, product positioning, and omnichannel marketing strategy for our client, a fast-growing digital-first D2C brand. The ideal candidate will be a strategic thinker, a customer-obsessed storyteller, and a data-savvy brand custodian who can drive both brand equity and commercial outcomes. This is a Leadership level role reporting directly to the Founder/CEO and offers the opportunity to shape the next phase of brand growth, innovation, and market leadership.

Position Title: Head of Marketing & Brand Strategy

Location: Bangalore

Experience Required: 6–12 years of leadership experience in Brand, Marketing, and Growth Strategy

Industry Preference: FMCG, FMCD, D2C, Personal Care, Skincare, E-commerce

Pedigree college preferred

Key Responsibilities

Brand Vision & Strategic Leadership

• Define and execute a compelling brand vision that resonates with today’s conscious, digital-first consumer.
• Craft differentiated brand positioning and integrated marketing strategies aligned with business growth objectives.
• Drive brand storytelling across platforms to deepen emotional resonance and build long-term brand equity.

Product Strategy & Market Innovation

• Partner with the Product & R&D teams to influence the product roadmap based on market insights, customer needs, and category trends.
• Own the Go-to-Market strategy for new product launches with a sharp focus on impact, innovation, and speed-to-market.
• Ensure continuous innovation and relevance through consumer and competitor intelligence.

Omnichannel Marketing & Content Ecosystem

• Lead and orchestrate brand presence across digital, social, performance, influencer, PR, and offline touchpoints.
• Build an ecosystem of high-impact campaigns that integrate content, commerce, and community to drive conversion and retention.
• Ensure seamless execution across owned, earned, and paid media channels.

Influencer, PR & Strategic Alliances

• Cultivate long-term partnerships with influencers, content creators, and brand ambassadors aligned with brand values.
• Develop strategic media and PR alliances to enhance brand visibility and thought leadership in the category.
• Own the brand's voice in public, press, and partner-facing conversations.

Performance, SEO & Growth Marketing

• Drive collaboration with performance and SEO teams to ensure brand-led growth in organic and paid channels.
• Guide the creation of marketing assets and campaigns that drive traffic, engagement, and acquisition.
• Integrate brand marketing with growth goals through measurable KPIs.

Leadership & Team Development

• Lead, inspire, and mentor a high-performing team of creatives, marketers, growth specialists, PR, and brand strategists.
• Foster a culture of creativity, experimentation, and accountability.
• Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams.

Ideal Candidate Profile

• 6–12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role.
• Proven success in building and scaling brands within D2C, personal care, FMCG, or lifestyle sectors.
• Deep understanding of brand building in a digital ecosystem, with strong acumen in consumer psychology and emerging trends.
• Demonstrated ability to lead teams across creative, growth, and strategic verticals with a bias for execution.
• Highly analytical and metrics-driven; able to balance creativity with commercial impact.
• Strong communication, stakeholder management, and storytelling skills.