Brand Marketing Lead - Tuffy Security Products

About the Role

This highly visible role serves as the strategic and creative driver for Tuffy Security Products, managing the full scope of marketing activity across OE, B2B, and DTC channels. You will balance high-level strategy with hands-on execution. As Tuffy’s sole marketing lead, you will guide how the brand shows up in the market—ensuring every campaign, collaboration, and piece of content reinforces Tuffy’s position as the leader in secure vehicle storage.

About Our Brands & Culture

We’re proud to call Colorado home. Our Colorado family of brands—Bestop, Softopper, and Tuffy Security Products—is built for adventure and trusted by off-road and outdoor enthusiasts nationwide. While this role focuses on Tuffy Security Products, we’re part of a larger Bestop family that includes leaders in lighting, suspension, storage, and performance accessories such as Aluminess, Baja Designs, BullRing, MGP, PRP Seats, SpeedStrap, sPOD, and Status.

At Tuffy, we lead the way in secure vehicle storage solutions for vehicle owners who demand durability and peace of mind. Our culture reflects the spirit of the outdoors: collaborative, innovative, and passionate about the communities we serve. We value teamwork, personal growth, and a strong work ethic—and we thrive on creating authentic connections with enthusiasts who share our love for adventure.

Key Responsibilities

• Drive Strategic Growth: Develop and execute annual marketing plans focused on aggressive new customer acquisition and revenue goals across DTC and B2B channels.
• Lead Agency Ecosystem: Partner with and oversee multiple external agencies to drive execution across SEO, paid media, and email marketing; translate business goals into creative briefs and hold partners accountable for ROI.
• Define Brand Identity & Content: Maintain Tuffy’s brand identity, positioning, and messaging across all touchpoints, including directing photography and video production to reflect an authentic, functional tone.
• Execute Trade Shows & Community: Oversee trade show and event marketing strategies, including booth experience and materials, while managing social media content calendars and community engagement to build lasting brand authority.
• Partner for Sales Enablement: Collaborate with Sales and Product teams to develop dealer, fleet, and distributor marketing tools, promotional materials, and co-branded initiatives.
• Own Analytics & Budget: Manage the marketing budget for maximum impact and utilize Google Analytics and CRM platforms (e.g., NetSuite) to synthesize insights and report key findings to leadership.

What You Will Need:

• Experience: 3–5+ years in marketing or brand management with a proven track record of managing brand messaging and executing targeted campaigns.
• Leadership: Experience managing multiple external agencies or vendors and driving performance through data-informed decisions.
• Education: Bachelor’s degree in Marketing, Business, or Communications.
• Technical Skills: Proficiency in marketing platforms such as Google Analytics, NetSuite, Big Commerce, and Hootsuite.
• Industry Interest: A passion for the automotive aftermarket and security industries is a significant plus.

EEO Statement

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other status protected by applicable law.

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• On-site gym
• Paid time off
• Vision insurance

Application Question(s):

• This role requires experience managing brand marketing strategy and execution for automotive or aftermarket products. Please describe your experience in:

Developing and executing integrated marketing campaigns (OE, B2B, and/or DTC channels)
Managing external agencies for SEO, paid media, and email marketing
Overseeing brand identity and content creation (photo/video production)
Using analytics tools (Google Analytics, CRM platforms) to measure ROI

(Include specific examples of brands, campaigns, and your level of responsibility.)

Ability to Commute:

• Broomfield, CO 80020 (Required)

Work Location: In person