Brand Marketing Manager

The Brand Marketing Manager will oversee brand development, partnerships, and communications. The role requires expertise in corporate and school tie-ups, PR, events, and content strategy, along with working knowledge of digital marketing to effectively manage external partners and ensure campaigns align with the clinic’s premium image.

Key Responsibilities

• Develop and execute brand marketing strategies to reinforce company's premium positioning.
• Drive school tie-up programs (awareness drives, student/parent campaigns, collaborations).
• Build and manage corporate partnerships for employee dental benefits and wellness initiatives.
• Oversee brand presence across social media, website, and PR, ensuring messaging consistency.
• Collaborate with digital agencies or internal teams on SEO, social media, Google Ads, and influencer marketing, providing direction and ensuring brand alignment.
• Support events, sponsorships, and community engagement initiatives.
• Monitor and report on brand KPIs (awareness, engagement, perception, and campaign ROI).
• Leverage AI marketing tools (for insights, automation, and content support) to improve efficiency.
• Provide regular updates and recommendations to senior management.
• Minimum 5+ years of proven experience in brand marketing, partnerships, or a similar role.
• Strong track record in corporate partnerships, B2B tie-ups, and school/community programs.
• Solid understanding of digital marketing (SEO, social media, ads, influencer campaigns), even if not hands-on daily.
• Excellent storytelling, communication, and relationship-building skills.
• Ability to manage external agencies and vendors to deliver brand-aligned campaigns.
• Proficiency in AI-powered marketing tools and data-driven decision-making.
• Based in Dubai, with strong knowledge of UAE consumer and business culture.

Nice-to-Have

• Experience in healthcare, premium services, or lifestyle brands.
• Knowledge of UAE healthcare marketing compliance guidelines.
• Background in PR, media relations, and reputation management.

What We Offer

• ·A leadership role in one of Dubai’s most established and respected dental brands.
• ·Opportunity to shape both brand growth and partnership development.
• Collaborative environment with room for creativity and innovation.
• Competitive salary, benefits, and growth opportunities.

Job Type: Full-time