Digital Marketing Technical Specialist

Job Description – Digital Marketing Technical Specialist

Position: Digital Marketing Technical Specialist (Female Preferred)
Location: Dubai, UAE
Employment Type: Full-time

About the Role

The Digital Marketing Technical Specialist is responsible for managing, optimizing, and automating digital marketing campaigns using technical tools, platforms, and data-driven strategies. This role bridges the gap between marketing and technology by implementing performance-driven solutions that maximize ROI and enhance online brand presence.

Key Responsibilities

• Campaign Management
• Plan, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms.
• Manage SEO (on-page and off-page) strategies to improve organic visibility.
• Execute and monitor email marketing campaigns with automation tools.
• Technical Execution
• Manage marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.).
• Implement conversion tracking, retargeting, and A/B testing.
• Set up and manage analytics dashboards, pixel integrations, and event tracking.
• Data & Performance Analysis
• Monitor KPIs, generate detailed performance reports, and provide actionable insights.
• Conduct website audits and recommend improvements for performance, UX, and CRO (Conversion Rate Optimization).
• Use Google Analytics (GA4), Tag Manager, and Data Studio to track and analyze user behavior.
• Collaboration & Support
• Work closely with creative, content, and development teams for seamless campaign execution.
• Provide technical support for CRM, marketing tools, and lead management systems.
• Assist sales teams by ensuring lead quality, attribution tracking, and funnel optimization.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, or related field.
• Mandatory: Prior experience in the IT sector with exposure to digital marketing, software/web solutions, or IT services.
• 2–4 years of proven experience in digital marketing with a strong technical background.
• Hands-on expertise in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong knowledge of SEO tools (SEMRush, Ahrefs, Screaming Frog).
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Data Studio.
• Familiarity with marketing automation tools (HubSpot, Zoho, Mailchimp, ActiveCampaign).
• Basic understanding of HTML, CSS, and JavaScript for troubleshooting.
• Strong analytical, problem-solving, and reporting skills.

Preferred Skills

• Knowledge of API integrations for marketing platforms.
• Experience with CRM systems and lead management workflows.
• Familiarity with WordPress, Shopify, or other CMS platforms.

Why Join Us?

• Opportunity to work with a fast-growing digital marketing and IT solutions company in Dubai.
• Exposure to international clients across UAE, UK, USA, and India.
• A collaborative work environment with continuous learning and growth opportunities.

Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED5,000.00 per month