Brand Marketing Manager

About The Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work cross-functionally with stakeholders across Commercial, CRM, Creative, Media, and Agency partners to bring scalable, insight-driven campaigns to life-helping drive both merchant growth and Uber Eats business success.

In this role, you'll report to the Head of Delivery Growth & Engagement Marketing and will be charged with developing and leading high growth, co-marketing partnerships & campaigns with our key strategic brands.

This Marketing Manager will serve as a critical driver for several key co-marketing programs, focused on demand generation and merchant enablement.

What You'll Do

• Develop a deep knowledge of, and relationships with, our strategic merchant partners to intimately understand their business priorities (i.e. business targets, P&L priorities, audience segmentation, priority markets)
• Act as the lead co-marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive merchant growth
• Partner with external agencies, media partners and our strategic merchant partners to develop and execute on high-impact, culture-shaping co-marketing campaigns that aligns to objectives, brand standards and channel best practices
• Deliver best in class thought-partnership, account management and project management to develop scalable and efficient - yet impactful - marketing programs
• Development of demand-driving tactics across owned CRM channels
• Understanding and experience in creative development, influencer collaboration, media partnerships, channel deployment
• Build campaign learning agendas, measure performance, and translate insights into actionable recommendations for future strategies.
• Write insightful and thoughtful executive-facing strategies and recaps
  
  

Basic Qualifications

• 5+ years of generalist marketing and/or Operational experience, preferably in a fast-paced oriented environment.
• Bachelor's degree
  
  

Preferred Qualifications

• Experience developing and executing holistic partnership strategies and end-to-end campaigns
• Strong business acumen; structured thinker with project management skills and attention to detail
• Comfortability working with data and using data to inform decision making; ability to translate results into recommendations
• Ability to gather and analyze data to build reasoned strategies, measure effectiveness and inform future learnings.
• Good relationship management skills, as you will engage with partners across several different functions, global marketing colleagues, and stakeholders at merchant brands in order to be successful
• Effective communication skills - both written and verbal - to entrust yourself as a reliable partner with merchant partners, and share plans internally and externally for alignment
• Ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
• The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
• Comfortable working in ambiguity and shifting priorities while maintaining focus on outcomes
• Experience executing integrated marketing campaigns with agency support
• Experience and fluency with media, meaning you can strategically evaluate media channels, spend levels, reach and frequency and targeting to develop GTM plans.
• Track record of driving business success through Marketing, with a focus on leveraging audience insights and research to formulate GTM strategies.
• Fluency across the marketing mix - both in brand-building and direct response
• Deep knowledge of CRM, including how to effectively speak to consumers and design creative for owned channels
• On the pulse of culture, with the ability to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns
  
  

For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits., For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.