Brand Marketing Manager

ABOUT US

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary business unit of Zhejiang Geely Holding Group (ZGH). As a leading Chinese car manufacturer, Geely Auto Group has self-owned brands including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.

Geely Auto Group has established multiple overseas subsidiaries to expand its presence across key regions in Europe, Africa, Latin America, Middle East, Asia Pacific, Africa. Geely also established localized manufacturing facilities overseas and operates more than 1,000 sales and service outlets across more than 80 countries and regions. The company maintains an annual business growth rate of over 50%, consistently ranking among the top in exports for independent automotive brands.

ABOUT THIS ROLE

We are seeking a dynamic and experienced Brand Marketing Manager in KSA and UAE to drive the marketing strategy for our brands on a regional scale. This role involves overseeing the development and execution of marketing initiatives to enhance brand awareness, penetrate new markets, and engage consumers across different cultures and regions.

RESPONSIBILITIES

• Collaborate with global and regional cross-functional teams, including marketing, and product development to develop and localize global marketing strategies that align with Geely Auto Group goals and brand identity.
• Conduct market research to identify trends, insights, and opportunities for brand growth in different countries.
• Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency.
• Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets.
• Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.

QUALIFICATIONS & EXPERIENCE

• 5+ years of experience in brand marketing, focusing on the auto industry .
• Proven track record of successfully planning and executing events, including conferences, auto shows, product launch events, etc.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of consumer behavior and market dynamics across different cultures and regions.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Mandarin, Arabic language is a plus.

WORK ENVIRONMENT :

• KSA/ Dubai-office based role.
• Occasional travel for industry events or company meetings may be required.