Brand Marketing Manager, Postmates

About the Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, owning region-specific marketing efforts.

This role will span general marketing and co-marketing efforts on Postmates. This individual will be charged with developing and leading high growth, culturally-relevant brand and co-marketing campaigns with strategic merchant partners.

What the Candidate Will Do

• Tap into multiple areas of marketing - brand, partnerships, media, measurement, CRM, retail to develop and execute strategic campaigns tied to business and merchant objectives
• Act as a primary co-marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive brand and business growth
• Develop a deep knowledge of our strategic merchant partners to intimately understand which to prioritize in marketing efforts and how to build plans that accelerate their businesses
• Partner with external agencies and our strategic restaurant partners to develop and execute on high-impact, culture-shaping marketing campaigns
• Deliver best in class thought-partnership, account management and project management
• Identify contextual and relevant marketing opportunities aligned with business priorities & strategic partner priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
• Development of high-impact, demand-driving tactics across owned CRM channels
• Ensure alignment and timing of regional co-marketing and brand-marketing activities with larger regional brand strategy and campaign execution

Basic Qualifications

• 4+ years of generalist marketing experience, preferably in a fast-paced oriented environment either brand or agency side.
• 2+ years of experience developing and executing holistic partnership/marketing strategies and end-to-end campaigns
• Bachelor's degree

Preferred Qualifications

• Brand marketing and/or agency experience with budget accountability, ideally within a major household brand.
• Experience and fluency with media, meaning you can strategically evaluate media channels, spend levels, reach and frequency and targeting to develop GTM plans.
• Track record of driving business success through Marketing, with a focus on ensuring creative and media plans align to our target audience
• Fluency across the marketing mix - both in brand-building and direct response
• Deep knowledge of CRM, including how to effectively speak to consumers and design creative for owned channels
• On the pulse of culture, with the ability to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns
• Strong business acumen; structured thinker with project management skills and attention to detail
• Ability to gather and analyze data to build reasoned strategies, measure effectiveness and inform future learnings
• Good relationship management skills, as you will engage with partners across several different functions, global marketing colleagues, and stakeholders at merchant brands in order to be successful
• Effective communication skills - both written and verbal - to entrust yourself as a reliable partner with merchant partners, and share plans internally and externally for alignment
• Ability to bring to life the Postmates brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset

For New York, NY-based roles: The base salary range for this role is USD$130,000 per year - USD$144,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.