Polycab India

<div><div><div><div><div><div><p>Kolkata, West Bengal, India</p></div></div></div><div><p><br>
</p><p>
</p></div></div><div><div><div><div>Department</div><div>
Brand &amp; Marcom_Branch Marketing</div></div><div><div>
Job posted on</div><div>
Dec 22, 2025</div></div><div><div>
Employment type</div><div>
STAFF</div></div></div></div></div><div></div><div><div><div><div><div><b>
Retail Branding:</b> Execute in-shop branding initiatives and ensure attractive product displays at retail outlets.<b>GTM Activities:</b> Support go-to-market strategies by organizing on-ground activations for new product launches in coordination with the sales team.<b>Event Management:</b> Plan and execute events such as retailer meets, distributor meets, and electrician engagement programs.<b>Commercial Branding:</b> Manage outdoor branding activities including poles, billboards, and other high-visibility spaces.<b>Localized Marketing:</b> Develop and implement marketing campaigns during regional festivals to enhance brand connect with local audiences.</div></div></div></div></div></div><p></p>

Shaping brand presence across West Bengal, the Brand Marketing Manager crafts eye-catching in-store displays, orchestrates high-impact events for key partners like retailers and distributors, designs vibrant outdoor campaigns, and tailors marketing to local festivals—bringing products closer to consumers while energizing the regional market.

Brand Marketing Manager - West Bengal

Retail Branding

Go-to-Market (GTM) Strategy

Event Management

Commercial Branding

Localized Marketing

Campaign Development

Product Launch Coordination

Outdoor Advertising

Brand Activation

Sales Coordination

Join Polycab India and explore exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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