Brand & Media Lead

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

© 2024 Akzo Nobel N.V. All rights reserved.

Key Accountabilities

Business Delivery

• Work towards maximizing brand matrix to support delivery of volume and value AOP
• Granular planning of product wise/geography wise support
  
  

Lead brand transition

• Planning & Execution of corporate brand transition
• Defining Consumer Brand Strategy & Architecture
  
  

Brand Health Score Delivery

• For Corporate Brand & each Hero brand define the brand elements & communication strategy
• Deliver consumer proposition on each brand via communication and activation
  
  

Media strategy & Execution

• Balance Awareness & conversion KPI
• Create long term properties & associations
• Mange relationship with Media agency
  
  

Brand ambassador management

• Mange relationships with the relevant Ambassador to ensure delivery of Brand objectives
  
  

People and organization development

• Work with multiple stakeholders in ANIl & JSW deliver on business & brand objectives
• Mentor and groom team for future roles
  
  

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 50189