Brand Specialist (SMM & ORM)

Job Title: Brand Specialist (SMM & ORM)
Job Timings: 8 PM – 5 AM Night Shift
Working Days: Monday to Friday
Job Type: Full-Time | On-Site
Location: Bahria Town Tower, PECHS Block 2, Tariq Road, Karachi

Job Summary:
We are looking for a dynamic Brand Specialist to strengthen our digital presence across multiple platforms. This role focuses on organic social media marketing, online reputation management, and content creation. You will be responsible for driving engagement, enhancing brand visibility, and supporting growth initiatives. If you are strategic, proactive, and experienced in both organic and paid marketing—with excellent collaboration and communication skills—this role is perfect for you.

Key Responsibilities:

• Manage and enhance brand visibility across websites, landing pages, blogs, and all social media channels.
• Develop and execute organic social media and online reputation management strategies.
• Create engaging and impactful content to boost audience reach and interaction.
• Work closely with creative, content, and sales teams to deliver cohesive marketing campaigns.
• Produce marketing collateral, including brochures, PDFs, proposals, and more.
• Handle online reviews, community interactions, customer inquiries, and nurture loyalty.
• Track performance metrics, analyze data, and prepare actionable insights for continuous improvement.
• Execute opt-in email marketing campaigns.
• Support lead generation through a solid understanding of paid marketing channels.
• Utilize outreach channels such as LinkedIn and cold email (preferred but not mandatory).

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in organic social media marketing and online reputation management.
• Excellent communication, coordination, and content creation skills.
• Hands-on experience with platforms such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Trustpilot, SiteJabber, and Glassdoor.
• Creative, proactive, and adaptable with a strong problem-solving mindset.
• Knowledge of paid marketing platforms like Google Ads and Meta Ads.
• Experience with cold outreach channels is a plus.

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Brand Management: 3 years (Required)
• Social Media Marketing: 3 years (Required)
• Online Reputation Management: 2 years (Required)
• Email Marketing: 2 years (Required)

Language:

• English (Preferred)

Work Location: In person