Brand Strategist

Key Responsibilities:

• Conduct in-depth market research including industry analysis, competitor benchmarking, customer segmentation, and trend forecasting.
• Develop clear and differentiated brand positioning aligned with business objectives and target audience needs.
• Create and refine comprehensive brand messaging frameworks, including value propositions, key messages, tone of voice, and storytelling architecture.
• Build compelling strategy decks and presentations for internal stakeholders, leadership teams, and clients.
• Translate research insights into actionable brand and communication strategies.
• Collaborate with creative, digital, and content teams to ensure strategic alignment in campaigns.
• Lead brand architecture and portfolio strategy initiatives when required.
• Monitor brand performance metrics and recommend optimization strategies.
• Ensure brand consistency across all customer touchpoints and communication channels.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 4–7+ years of experience in Brand Strategy or Marketing Strategy.
• Strong expertise in market research methodologies and consumer insights analysis.
• Proven experience in developing positioning statements and messaging frameworks.
• Advanced presentation skills with experience creating executive-level strategy decks.
• Strong analytical thinking and problem-solving abilities.
• Excellent communication and storytelling skills.

Core Competencies:

• Strategic Thinking
• Research & Data Analysis
• Brand Positioning
• Messaging Architecture
• Presentation & Deck Development
• Cross-functional Collaboration

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Application Question(s):

• Are you willing to work onsite from 7:00 PM to 3:00 AM?

Work Location: In person