Brand & Communications Strategist – Education Sector

Brand & Communications Strategist – Education Sector
Organisation: Karachi Public School (KPS)
Location: Hybrid, Karachi
Employment Type: Project basis

Role Summary

Karachi Public School (KPS), a leading institution in the education sector, is seeking a Brand & Communications Strategist to establish and lead initiatives that preserve, present, and amplify the school’s institutional heritage. This is a foundational role where the incumbent will design processes, engage internal stakeholders, and translate KPS’s 45-year legacy into compelling narratives, campaigns, and engagement strategies that strengthen the school’s brand and visibility.

Key Responsibilities

● Research, document, and structure KPS’s history, milestones, and achievements into a coherent institutional legacy framework.
● Develop and implement strategies to showcase institutional heritage across digital, print, events, and campaigns.
● Collaborate with internal stakeholders (campus heads, alumni, teachers, and administration) to gather insights and preserve institutional knowledge.
● Build internal processes and workflows for legacy and brand management, ensuring consistency across campuses.
● Integrate legacy-driven storytelling into marketing, admissions, and community engagement initiatives.
● Monitor and evaluate the impact of brand and legacy initiatives and recommend improvements.
● Ensure consistent storytelling across campuses, social media, and public platforms.

Requirements

● Bachelor’s degree in Marketing, Communications, Media Studies, Public Relations, Journalism, History, or related fields.
● Strong understanding of brand strategy, institutional storytelling, and public engagement within the education sector.
● Proven ability to build initiatives from scratch and collaborate across teams.
● Excellent research, writing, communication, and project management skills.
● Strategic thinker capable of translating legacy into actionable brand initiatives.

Preferred

● Experience working with multi-campus educational institutions.
● Familiarity with digital storytelling, social media, and content production.
● Experience in heritage preservation, branding, or public engagement initiatives.

Job Type: Full-time

Pay: Up to Rs200,000.00 per month

Work Location: In person