Digital Marketing & Content Strategist

Work Type

• On-site

Industry

• Not Specified

POSITION SUMMARY:

We are looking for a Digital Marketing & Content Strategist who can plan, execute, and optimize digital campaigns with a strong focus on paid advertising. This role combines content strategy with hands-on performance marketing to drive growth and visibility for our SaaS products and clients.

Key Responsibilities

• Plan, run, and optimize Facebook and Google Ads campaigns (search, display, retargeting)
• Manage ad budgets, audiences, creatives, and performance tracking
• Develop content strategy for blogs, LinkedIn, website, and marketing campaigns
• Write and edit high-quality content including ad copy, posts, articles, and case studies
• Create and manage content calendars across platforms
• Work closely with design and product teams to align messaging and creatives
• Track performance metrics (CPC, CPL, conversions, ROAS) and continuously optimize
• Support brand positioning and storytelling for Indolj

Requirements

• 3–5 years of experience in digital marketing with proven Facebook & Google Ads experience
• Strong understanding of paid acquisition, targeting, and funnel optimization
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong writing and editing skills in English
• Working knowledge of SEO and landing page optimization
• Experience in SaaS or B2B marketing is a strong plus
• Ability to work independently and take ownership of campaign

What We Offer

• Opportunity to work with a fast-growing SaaS company
• Direct exposure to founders and decision-making
• Ownership of marketing strategy and paid growth
• Competitive salary based on experience

Job Type: Full-time

Pay: From Rs 120,000.00 per month

Required Experience

• Not Specified

Preferred Experience

• Not Specified

Required Education

• Not Specified

Preferred Education

• Not Specified

Responsibilities

• Not Specified

Additional Requirements

• Not Specified

Work Hours

• Standard hours

Benefits

• None specified