Digital Marketing Expert (SEO, AEO, SMM & Paid Ads)

We are looking for an experienced Digital Marketing Expert with strong, hands-on expertise in SEO, AEO (Answer Engine Optimization), Social Media Marketing (SMM), and Paid Advertising. The ideal candidate should have a proven track record of driving organic growth, managing paid campaigns, and increasing leads and conversions through data-driven digital strategies.

This role requires deep understanding of modern search behavior, AI-driven search engines, social media algorithms, and performance advertising platforms.

Key ResponsibilitiesSEO & AEO

• Plan and execute end-to-end SEO & AEO strategies.
• Conduct advanced keyword and query research (informational, transactional, conversational).
• Optimize content for:
• Search engines
• Featured snippets
• People Also Ask (PAA)
• Voice search & AI answer engines
• Implement on-page, technical, and off-page SEO.
• Work on schema markup, entity SEO, internal linking, and topical authority.

Social Media Marketing (SMM)

• Plan and manage organic social media strategies across Facebook, Instagram, LinkedIn, X (Twitter), etc.
• Create content calendars, captions, hooks, CTAs, and hashtags.
• Grow followers and engagement organically.
• Manage community interactions (comments & DMs).

Paid Advertising (Ads Expertise)

• Plan, execute, and optimize paid advertising campaigns on:
• Google Ads (Search, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (if required)
• Conduct audience targeting, A/B testing, and budget optimization.
• Optimize campaigns for:
• Leads
• Conversions
• ROAS and CPA
• Monitor ad performance and scale winning campaigns.

Analytics, Reporting & Optimization

• Track performance using GA4, Google Search Console, Google Tag Manager, and ad platform dashboards.
• Build performance reports in Google Looker Studio (Data Studio).
• Analyze data and continuously optimize SEO, SMM, and Ads strategies.

Strategy & Growth

• Perform competitor analysis across organic and paid channels.
• Identify growth opportunities and new acquisition channels.
• Stay updated with 2026 digital marketing, AI, and advertising trends.

Required Skills & Experience

• Proven experience as a Digital Marketing Expert / Performance Marketer.
• Strong hands-on expertise in:
• SEO (on-page, off-page, technical)
• AEO (featured snippets, schema, AI search optimization)
• Social Media Marketing (organic growth)
• Paid Ads (Google Ads, Meta Ads, etc.)
• Excellent understanding of funnels, attribution, and conversion optimization.
• Experience with tools such as Ahrefs, SEMrush, Screaming Frog, and ad platforms.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and reporting skills.

Ideal Candidate Profile

• Has real, hands-on experience in SEO, AEO, SMM, and Ads
• Data-driven but creative in approach
• Results-oriented and growth-focused
• Can plan, execute, and optimize independently

What We Offer

• Opportunity to work on full-funnel digital marketing
• Exposure to both organic and paid growth strategies
• Performance-based growth and long-term opportunity

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person