Brand Strategist- Advertising Agency- Andheri/ Thane

WFO- 5 days

Key Responsibilities:

• Strategic Planning: Develop brand strategies that align with client objectives, including positioning, messaging, and brand architecture.
• Market Research: Conduct competitive analysis, market research, and audience segmentation to identify brand opportunities.
• Brand Identity Development: Collaborate with creative teams to shape brand identity, including brand voice, personality, and visual elements.
• Campaign Development: Work with creative and media teams to develop integrated marketing campaigns that align with brand strategy.
• Client Management: Serve as the strategic point of contact for clients, understanding their business needs and providing strategic recommendations.
• Presentation Skills: Develop and deliver clear, compelling strategy presentations to clients and internal teams.
• Trend Analysis: Stay updated with industry trends, consumer behavior, and emerging marketing channels to maintain a competitive edge.
• Cross-functional Collaboration: Work closely with creative, media, and digital teams to ensure seamless execution of brand strategies.

Requirements:

• Education: Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Experience: 2-6 years of experience in brand strategy, marketing strategy, or a related field, preferably within an advertising agency.
• Analytical Skills: Strong analytical skills with experience in market research and consumer insights.
• Creative Thinking: Ability to think creatively and develop innovative brand strategies.
• Communication Skills: Excellent verbal and written communication skills.
• Client Management: Experience managing client relationships and presenting to stakeholders.
• Technical Skills: Proficiency in MS Office, Google Workspace, and presentation tools (PowerPoint, Keynote). Familiarity with digital marketing tools is a plus.

Preferred Skills:

• Experience with digital marketing and social media strategy.
• Understanding of brand storytelling and creative direction.
• Familiarity with brand positioning frameworks (e.g., Brand Prism, Brand Pyramid).
• Ability to handle multiple projects and prioritize effectively.

Please share your resume and work at charmi@pinkskyhr.com

Job Type: Full-time

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person