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Branded Content Strategist, Creator Ad Partnerships
DESCRIPTION
Amazon Creator Ad Partnerships (CAP) transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions, collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and JJ Redick, Armchair Expert with Dax Shepard, How I Built This with Guy Raz, and more. Our Amazon Music Livestream offering extends our reach from screens to stages — spanning global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions worldwide.
As a Branded Content Strategist, you will lead the strategy and execution of high-touch branded content activations for advertising campaigns with top-tier brands and creators. Working at the intersection of creativity and commerce, you'll develop compelling RFP responses, lead cross-functional production initiatives, and bring custom brand integrations to life across audio, video, social, and live event platforms. You'll serve as the connective tissue between Sales, Content, and Creator teams — translating brand objectives into authentic creative executions while managing the full lifecycle from pitch through post-campaign reporting.
Key job responsibilities
About the team
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin’ Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.
As a Branded Content Strategist, you will lead the strategy and execution of high-touch branded content activations for advertising campaigns with top-tier brands and creators. Working at the intersection of creativity and commerce, you'll develop compelling RFP responses, lead cross-functional production initiatives, and bring custom brand integrations to life across audio, video, social, and live event platforms. You'll serve as the connective tissue between Sales, Content, and Creator teams — translating brand objectives into authentic creative executions while managing the full lifecycle from pitch through post-campaign reporting.
Key job responsibilities
- Develop deep expertise on Amazon Creator Ad Partnership's creator portfolio — including hosts, content themes, and audience insights — to inform strategic branded content opportunities
- Lead the RFP pipeline by creating compelling creative thought-starters, media planning recommendations, and pitch materials across video, social, and live events
- Serve as the client-facing project management lead for custom campaigns, managing timelines, approvals, and deliverables from concept through delivery
- Own post-sale execution including ad production tracking, SOW creation, ad copy writing, and quality control across all content formats
- Lead live event branded content strategy and on-site execution, bringing custom brand integrations and live content capture to life
- Build and maintain relationships across Sales, Customer Success, Content, Legal, Finance, and Creator Services teams
- Define and implement frameworks for branded content lifecycle management, creative innovation, and campaign measurement
- Analyze campaign performance and industry trends to support marketing narratives and solution recommendations
- Mentor creative peers and contribute to a culture of operational excellence and innovation
About the team
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin’ Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 5+ years of responding to requests for proposals (e.g., determining requirements, matching requirements to technical approach and solutions, developing solutions against requirements) experience
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- 4+ years of live event experience
- Experience managing complex, cross-functional creative initiatives with multiple stakeholders
- Strong design and storytelling skills for creating pitch decks, wrap reports, and managing visual assets
- Deep familiarity with social platforms including YouTube, TikTok, Instagram, and X
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
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