Overview:
Who We Are
Ready to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.
Responsibilities:
In the role of a Broker Market Analyst , you , create interest and drive brand and solution awareness and preference with Brokers / Brokerage Firms within targeted regions. The Market Analyst is primarily responsible for generating new relationships by leveraging market data, curating targeted outreach campaigns and doing outreach via LinkedIn and emails. Additionally as a Market Analyst you will be responsible for executing upon targeted campaigns to captivate new potential brokers and generate interest in meeting for the CBR Director and or TPA Regional Sales Directors t. To be successful in this role, the market analyst r will nurture relationships, build value, handle objections, create urgency, , and collaborate strategically with the field and marketing to create a sales pipeline that exceeds quota expectations.
What You'll Actually Do
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Qualify all incoming consultant & broker inquiries generated through web and marketing campaign leads
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Use lead sourcing directives on target geographic markets and contact roles (outlined by the consultant & broker relations team) to influence lead sourcing
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Source new consultant/broker leads through - online research leveraging multi-modal broker prospecting tools, LinkedIn and more
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Successfully set up strategic alignment meetings for the consultant & broker relations team (via email) so that the team can conduct discovery, assess fit and determine next steps for consultant and broker contacts
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Strategic sales capabilities that include a high comfort level communicating with defined consultant & broker contact roles within a consulting/brokerage firm, balanced with tactical skills for a fast-paced, high volume lead follow-up and qualification environment
You will also have a primary responsibility to educate leads/contacts regarding:
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Personify Health’s value and key positioning pillars; solution differentiation from market alternatives
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Prospect into target consulting/brokerage firms to find new contacts and revenue opportunities
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Develop and articulate high-impact messaging that resonates with consultants and brokers, captures a value prop, and embodies Personify Health's values
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Consistently logging lead, contact, account, and qualification data in Salesforce.com Report weekly metrics
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Work with consultant and broker relations directors to gain insight into individual territory and target market plans and establish lead generation priorities and methods.
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Achieve quarterly objectives
Qualifications:
What You Bring to Our Mission
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Proven success in sales/marketing in TPA and or Benefit Administration. Outgoing, positive, friendly, and a master communicator
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Demonstrated history in exceeding performance goals and quotas
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Experience selling enterprise products/services with a focus on value-based selling methodologies
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Strong communications and understanding of how to identify consultant and broker needs and map business value
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Adept in using Salesforce.com, Hubspot and Microsoft Office applications
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Internet and research savvy using online resources such as LinkedIn and ZoomInfo to identify contacts within target companies. Experience with Benefitflow and/or MPLOYER appreciated but not required.
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Proficient in managing multiple simultaneous qualification and sales processes
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Strong understanding of target consulting and brokerage firms and range between core job deliverables to solving business problems
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Must quickly assess a business situation or scenario and develop plans to address challenges or capture opportunities
Why You'll Love It Here
We believe in total rewards that actually matter—not just competitive packages, but benefits that support how you want to live and work.
Your wellbeing comes first:
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Comprehensive medical and dental coverage through our own health solutions (yes, we use what we build!)
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Mental health support and wellness programs designed by experts who get it
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Flexible work arrangements that fit your life, not the other way around
Financial security that makes sense:
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Retirement planning support to help you build real wealth for the future
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Basic Life and AD&D Insurance plus Short-Term and Long-Term Disability protection
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Employee savings programs and voluntary benefits like Critical Illness and Hospital Indemnity coverage
Growth without limits:
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Professional development opportunities and clear career progression paths
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Mentorship from industry leaders who want to see you succeed
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Learning budget to invest in skills that matter to your future
A culture that energizes:
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People Matter: Inclusive community where every voice matters and diverse perspectives drive innovation
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One Team One Dream: Collaborative environment where we celebrate wins together and support each other through challenges
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We Deliver: Mission-driven work that creates real impact on people's health and wellbeing, with clear accountability for results
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Grow Forward: Continuous learning mindset with team events, recognition programs, and celebrations that make work genuinely enjoyable
The practical stuff:
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Competitive base salary that rewards your success
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Unlimited PTO policy because rest and recharge time is non-negotiable
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Benefits effective day one—because you shouldn’t have to wait to be taken care of
Ready to create a healthier world while building the career you want? We're ready for you.
No candidate will meet every single qualification listed. If your experience looks different but you think you can bring value to this role, we'd love to learn more about you.
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $ to $. Note that compensation may vary based on location, skills, and experience. This position is eligible for medical, dental, vision, and other benefits.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
#WeAreHiring #PersonifyHealth
Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.