To drive business growth by establishing strong relationships with key specifiers, consultants, and developers; generating demand through strategic events and influencer programs; and supporting sales teams in lead generation and order closures across all Polycab product lines.
Relationship Building with Key Influencers
- Establish and maintain strong working relationships with top specifiers, electrical consultants, architects, and developers
- Initiate and schedule meetings with key stakeholders.
- Represent the company in external engagements.
Lead Generation & Project Identification
- Identify new projects and generate qualified leads.
Ensure brand approvals in key projects.
- Approve lead qualification criteria.
- Recommend projects for strategic focus.
Event Participation & Coordination
- - Participate in national/local events, seminars, and exhibitions.
- Coordinate with internal teams for successful execution.
- - Approve event participation plans.
- Liaise with event organizers and internal stakeholders.
Demand Generation Activities
- Organize specifier connect events (seminars, webinars, factory visits).
- Drive influencer management programs with 100% participation.
- Plan and execute factory visits and foreign travel for key specifiers.
- - Approve event formats and guest lists.
- Recommend budget for influencer programs.