Business Analyst

Responsibilities:

• Bridge business context, value drivers, KPI definitions, and stakeholder alignment.
• Capture business logic, KPI definitions, compliance thresholds, and device behaviors
• Conduct stakeholder interviews and weekly reviews
• Create value scoring model (Value vs Complexity)

Requirements:

• Strong functional knowledge of CPG domain Consumer Analytics, including device behavior, engagement models, churn analysis, and experience scoring
• Ability to interpret behavioral datasets and connect data patterns to commercial levers
• Proven capability in documenting business logic, KPI formulas, and usage frameworks
• Comfortable operating in fast sprints, business workshops, and technical–stakeholder alignment sessions
• Exposure to data integration, data warehousing, or analytics projects