Senior Business Analyst – Digital Products & Web Platforms
What You’ll Do
- Own the Backlog
- Act as Product Owner across web initiatives, responsible for backlog quality and day-to-day refinement.
- Maintain a consistent pipeline of refined user stories ensuring stories are ‘ready’ for PI planning and sprint planning
- Write detailed, testable user stories with acceptance criteria and traceability to business goals
- Flag dependencies, blockers, gaps and edge cases proactively
Own ticket triage, story clean up, release notes, and Confluence documentation
Lead Discovery & Requirements
- Facilitate workshops and stakeholder interviews to capture business needs
- Translate high-level goals into epics, features, and detailed user stories
- Define functional and non-functional requirements and edge cases
Provide CMS & Contentful Expertise
- Support content authors and marketers using Contentful, acting as first line support for questions and issues
- Troubleshooting problems, component limitations, tagging inconsistencies and other real-time issues
- Work with developers to escalate bugs or contribute to component enhancements
- Ensure new features and content models are clearly documented for non-technical users
Collaborate with Cross Functional Teams
- Run refinement, planning and demo sessions in partnership with product, PMO and Engineering
- Collaborate with UX on Figma handoffs, validations and ensuring designs match business context and user stories
- Drive content strategy discussions, layout optimizations and scalable tagging practices
Facilitate Testing & Delivery
- Partner with QA to validate functionality, write test cases, and support UAT
- Own release note creation and knowledge transfer to content authors or business users • Track staging and production changes and notify content authors of go-lives
Connect Data to Decisions
- Analyze data trends, user behavior, and VOC to uncover improvement areas
- Create documentation (e.g. process flows, data mappings, integration specs)
- Serve as SME for web products and workflows
Enable Scalable Product Practices
- Champion consistent documentation and templates across teams
- Partner with Product Ops to evolve our BA practice
Contribute to team-level OKR
What You Bring
- 5+ years as a Business Analyst, Product Owner, or similar role on digital teams
- Proficient in writing user stories, acceptance criteria, and test scenarios
- Strong understanding of Agile, Scrum, or SAFe methodologies
- Tools: Jira, Confluence, Figma, ADO (Azure DevOps), or similar
- Hands-on experience with CMS platforms (Contentful highly preferred; others like Sitecore, Adobe are accepted)
Excellent communication skills, able to clearly articulate complex ideas across audience
Bonus if you have…
- Content modeling experience or Contentful Certifications
- Experience with design systems and reusable web components
- Exposure to personalization, SEO, tagging strategy, or localization workflows
- Familiarity with analytics and web tools like GA4, Storybook
Compensation, Benefits and Duration
Minimum Compensation: USD 40,000
Maximum Compensation: USD 140,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post.