Business Analyst Marketing

Conduct analyses on digital marketing challenges such as user profiling, acquisition, and conversion funnel optimization.

Identify performance improvement opportunities and translate insights into actionable recommendations.

Monitor and evaluate campaign performance through segmentation, conversion funnel analysis, and acquisition channel assessment.

Track and report business KPIs daily.

Follow project progress closely with technical, MarTech, and acquisition teams to ensure proper execution.

Translate business needs into efficient and automated technical solutions.

Model and ensure data reliability using AWS, Snowflake, and dbt Cloud.

Design and maintain impactful dashboards in Tableau and Looker to deliver an optimal user experience and actionable insights.