Business and Consumer Insights Lead

About Solen:

Şölen is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, Şölen exports to over 120 countries and reaches millions of consumers globally with its strong brands.

Şölen has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.

Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, Şölen aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.

Now, we are looking for a Business and Consumer Insights Lead to join our dynamic Marketing team and help shape data-driven strategies that will drive our global growth.

Role Overview

As the Business and Consumer Insights Lead, you will play a critical role in turning data into actionable insights. You will be responsible for leading the consumer and market research agenda, synthesizing multiple data sources, and delivering strategic recommendations to inform brand, product, and commercial decisions. This position will report directly to the CMO and collaborate closely with cross-functional teams including Brand, Trade Marketing, Innovation, and Sales.

Key Responsibilities

• Develop and execute the overall consumer insights and business strategies.
• Provide strategic input into brand and product strategies based on consumer and market understanding
• Identifies and leads analysis to land actionable insights with the business.
• Proactively seeking growth opportunities, developing analysis to provide insights and recommendations to senior stakeholders including the CMO and Executive Team
• Design and manage qualitative and quantitative research projects (e.g., U&A, concept testing, brand tracking, segmentation, shopper studies)
• Analyze internal and external data sources to generate comprehensive business insights
• Partner with research agencies to ensure high-quality and cost-effective research delivery
• Leverage tools such as Nielsen, GfK, and social listening platforms for continuous market monitoring
• Develop dashboards and reports to communicate trends, opportunities, and risks

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Economics, Statistics, or a related field
• Minimum 10-12 years of relevant experience in consumer insights, market research, or business intelligence roles, preferably within the FMCG sector
• Strong expertise in both quantitative and qualitative research methodologies
• Excellent analytical, storytelling, and data visualization skills
• Proficiency in tools such as Excel, PowerPoint, Power BI, and SPSS; familiarity with Nielsen /GfK data is a plus
• High level of business acumen and strategic thinking
• Strong communication and stakeholder management skills
• Fluent in English (written and spoken)

Why Join Şölen?

• Join one of Turkey’s most beloved and globally expanding FMCG companies
• Work in a fast-paced, innovative, and international environment
• Directly influence strategic decisions at the highest level
• Be part of a passionate and collaborative team