Business Consultant -Web analytics and SEO

CMS Consultant non Adobe

Must Have Technical/Functional Skills

Good Knowledge on IA ( Infromation Architecutre - Sitemap, Taxonomy, Interactive Design)

Content Migration - Updgrade, Refrech, Re-platforming expereince from Legacy, one verison

to another, etc

Content Migration - Knoweldge on Migration Tools, AI based Content & Assets Migation

Utilities, Scripts etc.

SEO - Advises on Strategies to make content more visbile and trustworthy to search engines

and users.

Integration - REST API, Groovie Scripts, ETL Process, SPA, PWA, GrapshQL Integrations,

Product Specific API whcih integrate with Service layes ( Dell Boomi, MuleSoft, Apigee) for

Dynamic Content Mgmt

Content Management Systems (CMS): Possesses expert-level knowledge of major CMS

platforms such as WordPress, Drupal, and Sitecore. A consultant advises on the best system

for a client's needs, oversees its implementation, and trains users.

Web Anlaytics & Content Analytics: Uses tools like Google Analytics, Adobe Analytics, DOMO

to track and analyze the performance of a client's content. Interpreting this data helps inform

content strategy and measure the return on investment (ROI) of content initiatives.

Roles & Responsibilities

A Digital Experience Platform (DXP) -CMS Consultant designs, implements, and optimizes digital

platforms to create personalized and seamless customer experiences.

This role involves analyzing business needs, creating digital strategies, and ensuring the chosen DXP

(like a Content Management System, or CMS) aligns with business goals through activities like data

analysis, technical specifications, and cross-functional collaboration. Ultimately, they help

businesses leverage technology to improve customer journeys and drive business results.

Good Knowledge on Supporting Proactive Sales, Reactive Sales

Technical Skills - Good Knowedge in various CMS paltforms

Strong Communication, Facilitationa nd Stake hoder Enagement Skills

A Commerical Mindset with a track record of growing accounts through value-based conversations

Generic Managerial Skills, If any

Ability to work independently and in cross-functional teams.

Salary Range: $180,000 - $230,000 a year

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