Business Development & Digital Marketing Specialist

Job Title: Business Development & Marketing Specialist (Full-time / Internship)

Location: Vadodara, Gujarat (On-Site)

Job Type: Full-Time

Experience: 0 – 2 Years (Interns with technical background or ERP certification are also welcome)

Shift: General Shift

Job Description:

We are looking for a proactive and versatile Business Development & Marketing Specialist to join our growing team in Vadodara. This role is ideal for individuals who are passionate about business development, digital marketing, and technology. You will be responsible for driving lead generation, managing digital outreach, organizing events, and supporting client engagement initiatives.

Candidates with a background in IT, ERP systems, and strong digital marketing fundamentals are preferred. We are also open to hiring interns who have graduated from a technical background or completed ERP certification and possess a strong interest in business development and digital marketing.

Must have skills:

Business Development:

• Identify and generate qualified leads through cold calling, emailing, and LinkedIn outreach.
• Build and maintain relationships with potential clients and partners.
• Set up and manage meetings, demos, and follow-ups with prospects.
• Conduct market research to identify new business opportunities, trends, and competitive landscape.
• Assist in creating and presenting client-specific pitches, proposals, and presentations.
• Coordinate event planning for webinars, industry events, and client engagement activities.

Digital Marketing:

• Develop, manage, and optimize social media campaigns, especially on LinkedIn and other B2B platforms.
• Create and execute email marketing campaigns tailored to target audiences.
• Monitor performance analytics and suggest improvements to enhance reach and conversions.
• Stay updated on the latest trends in digital marketing tools, social platforms, and automation.

Experience Required:

• 1–2 years of experience in business development & digital marketing.
• Excellent English communication and articulation skills (written and verbal).
• Strong knowledge and hands-on experience in:
  • Lead generation, cold calling, and cold emailing
  • LinkedIn and social media marketing
  • ERP systems or business process understanding
  • Event management and client meeting setup

Preferred (Good to Have):

• Experience in content creation (blogs, social posts, website copy, marketing materials).
• Exposure to SEO/SEM practices, CRM tools, and analytics platforms.

Required Qualifications:

• Interns or fresh graduates from technical backgrounds (IT, Computer Science, etc.) OR who have completed ERP certifications or have a strong interest in digital marketing and business development.

Key Skills:

• Excellent interpersonal and collaboration skills.
• Strong time management and organizational abilities.
• Strategic thinking and problem-solving attitude.
• Adaptable and capable of working in a dynamic, fast-paced environment.
• Proficiency with tools such as LinkedIn Sales Navigator, email automation platforms, CRM systems, and digital marketing dashboards.
• Ability to create and deliver compelling presentations and client communications.