Business Development Executive

Job Title: Business Development Executive (Upwork Lead Generation)

Department: Business Development

Reports To: Team Lead – Upwork Division

Location: On-Site | Johar Town, Lahore

Compensation: PKR 50,000 – 100,000/month (Based on experience)

Role Overview

We are seeking a skilled and ambitious Business Development Executive (BDE) with proven expertise in Upwork lead generation for website design, development, and full-stack web applications.

The ideal candidate will identify qualified opportunities, craft persuasive proposals, and maintain consistent communication with potential clients. You’ll work under a Team Lead while managing your own daily bidding pipeline with full ownership and accountability.

This is an on-site role in Johar Town, Lahore — ideal for candidates who thrive in a performance-driven environment and understand how to convert Upwork activity into tangible business growth.

Key Responsibilities

Identify and bid on Upwork projects related to web design, web development, and full-stack applications.

Write custom, high-conversion proposals tailored to client requirements.

Maintain structured lead generation and follow-up processes using Trello or Asana.

Collaborate with the Team Lead to refine bidding strategies, proposal templates, and pricing models.

Conduct timely follow-ups with potential clients and ensure handoff to the sales closer when needed.

Achieve the monthly target of 60 qualified leads per profile.

Maintain accurate records of bids, conversations, and progress via Slack, Trello, and Asana.

Provide weekly performance reports covering lead quality, response rates, and conversions.

Key Performance Indicators (KPIs)

60 qualified leads per month per profile.

Improved proposal response and conversion rates.

Timely and consistent follow-ups.

Quality and relevance of sourced leads.

Accuracy and completeness of reporting.

Required Skills & Experience

2–3 years of proven experience in Upwork bidding and lead generation for web or app development.

Demonstrated success meeting lead generation or revenue targets within the past 3 months.

Strong knowledge of Upwork algorithms, bidding psychology, and client engagement tactics.

Must be able to read, write, listen, speak, and understand English fluently.

Excellent communication, proposal writing, and analytical skills.

Ability to work independently while reporting effectively to the Team Lead.

Proficiency with Slack, Trello, and Asana.

Flexibility to operate across UK, USA, and Middle East time zones.

Preferred Qualifications

Experience managing both new and $10K+ earned Upwork profiles.

Understanding of web design, development, and full-stack project sales cycles.

Self-motivated, detail-oriented, and results-driven personality.

# Important Note

Please do not apply if:

You are new to Upwork or have no prior experience in proposal writing and lead generation.

You have no experience working on Upwork profiles specifically offering Website & Full-Stack Development services.

You cannot read, write, listen, speak, and understand English fluently enough to communicate effectively during the interview and English test.

Strong English communication skills are non-negotiable for this role.

What We Offer

Competitive salary: PKR 50,000 – 100,000/month (based on experience).

Performance-based incentives and bonuses.

Career growth to Senior BDE or Business Development Manager.

On-site collaborative environment in Johar Town, Lahore.

Regular training, mentorship, and performance reviews.

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Work Location: In person