Business Development Executive (BDE)

A. Role Objective

To carry out the marketing activities in the store to ensure achievement of overall sales target of the stores

Functional Responsibilities

Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.

Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.

Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.

Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.

Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.

Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.

Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers

Plan follow-up of potential customers according to the lead data, age, and by considering other factors

Participate in-store sales to understand various products, product offerings, pricing, and customer preferences

Execute the marketing campaigns at the store based on inputs from the marketing manager

Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors

Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment

Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person