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Business Development Manager
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Job Title: Business Development Manager – New Client Acquisition
Job Location: Concepts Communications Ltd. Queen's Mansion, Ground Floor, Prescot Road, Fort, Mumbai-400001
Role Overview
AdLift Marketing is seeking a Business Development Manager (4–5 years’ experience) to drive new business growth through both inbound and outbound channels, with a strong emphasis on inbound. You will own the lead conversion funnel, manage client relationships, and work closely with cross-functional teams. The ideal candidate will be highly proactive, data-driven, and experienced in working with CRM tools to manage pipelines, track leads, and convert them into long-term clients.
Key Responsibilities:
- Manage inbound leads from marketing campaigns, website inquiries, and referrals; qualify, nurture, and convert them into clients.
- Drive outbound prospecting through LinkedIn, emails, and targeted outreach to create additional opportunities.
- Own the sales pipeline—track leads, update stages, and maintain data accuracy using CRM tools (HubSpot/Salesforce/Zoho).
- Deliver pitches & proposals tailored to client needs; collaborate with internal teams to build solution-based presentations.
- Negotiate and close deals to achieve monthly and quarterly revenue targets.
- Build strong relationships with prospective clients and key decision-makers to improve engagement and conversions.
- Conduct market research to identify new segments, emerging trends, and competitive insights.
- Prepare regular reports on pipeline status, lead conversions, and sales performance for leadership review.
- Partner with marketing & account teams to improve lead quality, accelerate conversions, and ensure smooth client onboarding.
Required Skills & Qualifications
- 4–5 years of experience in Business Development or Sales, preferably in a digital marketing/agency environment.
- Strong experience in managing inbound leads and converting them into clients.
- Hands-on expertise with CRM tools (HubSpot, Salesforce, Zoho, etc.) for pipeline tracking and reporting.
- Excellent communication, presentation, and negotiation skills.
- Ability to understand client needs and pitch relevant digital marketing solutions.
- Proven track record of achieving sales targets and managing end-to-end BD cycles.
- Strong relationship-building and stakeholder management skills.
- Self-driven, proactive, and comfortable working in a fast-paced environment.
- Analytical mindset with the ability to generate insights from sales/CRM data.
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