Business Development Manager

Role: Business Development Manager - Retail Expansion

Location: Dubai, UAE (Office)

Reports to: CEO

Department: Commercial/Retail

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered - every single day.

Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai as our international HQ, we’re building a powerhouse team to lead this next chapter of global growth.

🚀 We’re already an 8-figure brand in the UK - and we’re just getting started.

Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.

This is your chance to be part of something extraordinary from the ground up. If you're passionate about wellness, innovation, and building brands that truly make a difference - we want to hear from you.

The Opportunity

This is a high-impact, revenue-generating international sales role for someone who thrives on building relationships, opening strategic doors, and closing meaningful commercial partnerships.

You will carry and own your number. You will be directly accountable for international retail revenue - and rewarded generously for exceeding targets through a commission-heavy structure designed to reflect performance.

You will lead the expansion of Feel’s award-winning product range into mid-to-high-tier distributors and direct retail partners across priority global markets. Leveraging your existing network within health, wellness, beauty, pharmacy, and FMCG retail sectors, you will accelerate Feel’s international retail footprint from day one.

We are already live in prominent placements across Ulta, Spinneys/Waitrose, Watsons in Dubai and are just getting started.

Approximately 30% of your time will be dedicated to delivering product training and commercial presentations to distributor sales teams, retail staff, and pharmacy professionals - ensuring our partners understand Feel’s science-backed positioning and can confidently sell our products at scale.

This is not a passive account management role. It is a commercially driven, hands-on execution role for someone confident enough in their network and closing ability to bet on themselves.

If you require a high fixed salary to feel secure, this will not be the right fit.

If you are motivated by uncapped earning potential directly tied to results, this is a rare opportunity.

Key Responsibilities

Own and deliver clear monthly and quarterly sell-in revenue targets tied to new account acquisition, distribution growth and market expansion.
Manage the full commercial cycle from initial outreach and negotiations through signed agreements and first orders.
Negotiate pricing structures, margins, minimum order quantities, exclusivity agreements and trade marketing commitments aligned with brand positioning.
Develop compelling commercial proposals tailored to each retailer, distributor and market.
Identify both distributor-led and direct retail opportunities including pharmacy chains, wellness retailers, beauty retailers and department stores.

Account Management and Growth

Grow existing distributor and retail relationships to drive reorders, expanded SKUs, improved shelf presence and deeper market penetration.
Lead regular business reviews with partners, analysing sell-through, stock levels and category performance.
Coordinate closely with Operations and Demand Planning to ensure forecasting accuracy and stock availability.
Own the full relationship lifecycle from onboarding to long-term strategic growth.

Product Training and Market Activation

Deliver engaging product training sessions to distributor teams, retail staff and pharmacy professionals, both in-person and virtual.
Adapt and present sales decks, training materials and product education tools across different markets and audiences.
Represent Feel as the commercial face of the brand at retail meetings, trade shows and industry events across the region.
Ensure all partners deeply understand Feel’s science-backed differentiation, patented ingredients and competitive positioning.

Commercial Ownership and Reporting

Take full ownership of international retail performance including revenue, margin and pipeline forecasting.
Produce structured weekly and monthly reporting covering revenue tracking, pipeline status and market intelligence.
Maintain disciplined CRM and pipeline management.
Collaborate closely with Marketing, Regulatory, Finance and Operations to ensure smooth launches and retail execution.

Requirements

8-10+ years of proven retail or international sales experience within wellness, supplements, beauty, pharma, or adjacent FMCG sectors.
Demonstrable track record of personally closing and scaling retail and distributor partnerships - not just overseeing teams.
Established GCC regional retail and distributor network that can be activated immediately.
Strong commercial negotiation skills with experience structuring pricing, margins, and long-term agreements.
Data-driven and commercially astute, comfortable building forecasts and analysing performance.
Confident communicator able to present to senior buyers and commercial decision-makers.
Based in Dubai or willing to relocate.

What We Offer