Business Development Manager (B2C)

Thorough understanding of Polycab and market offerings i.e. products and benefits.

Also perform market benchmarking to evaluate new products, schemes, and other market actions.

Offer suitable product to the customer as per company’s strength and availability

Drive both primary and secondary sales across the assigned territory.

Ensure achievement of monthly, quarterly, and annual sales targets.

Execute sales strategies and plans within the territory.

Recommend tactical actions to meet revenue goals.

Build and maintain strong relationships with existing distributors.

Drive recurring sales and ensure consistent billing cycles.

Support distributor performance through regular reviews and engagement.

Coordinate with distributors for order planning, scheme execution, and inventory alignment.

Mastering the art and science of asking, listening and conversing with the distributors, channel partners, etc. with an aim to understand both expressed and latent needs.

NA

Onboard new outlets, increase distributor / retailer awareness, and manage distribution width and depth.

Recommend initiatives that support territory-level growth and drive commercial outcomes.

Identify, engage and onboard potential distributor/ retail partners as per business plans.

Identifying opportunities, issues and proactively acts and follows through on work activities to capitalize or resolve them.

Act on opportunities that enhance sales and customer satisfaction.

Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.