To generate qualified leads for home automation solutions and systematically nurture them until conversion by coordinating with sales, design, and project teams.
Key Responsibilities1. Lead Generation
- Generate leads through digital channels (website inquiries, social media, paid ads, portals, WhatsApp, email campaigns).
- Handle incoming enquiries related to curtain automation, blinds, gate automation, shutters, skylights, ELV & smart home solutions.
- Identify potential customers such as homeowners, architects, interior designers, builders, and corporates.
- Maintain accurate lead data in CRM or lead tracking sheets.
2. Lead Qualification
- Understand client requirements: site type, scope, budget range, timelines.
- Classify leads as hot / warm / cold based on readiness and seriousness.
- Filter non-relevant or non-feasible enquiries to save sales time.
3. Lead Nurturing
- Regular follow-ups via calls, WhatsApp, and emails.
- Share product details, brochures, videos, and basic solution explanations.
- Educate clients on automation benefits, use cases, and options.
- Maintain consistent communication until the lead is sales-ready.
4. Sales Coordination
- Assign qualified leads to the sales / project team.
- Schedule site visits, demos, and meetings.
- Track feedback from sales and update lead status accordingly.
- Support sales team with client history and requirement notes.
5. CRM & Reporting
- Update CRM with follow-ups, remarks, and conversion status.
- Prepare daily/weekly reports on:
- Leads generated
- Leads qualified
- Leads converted
- Leads lost (with reasons)
- Monitor lead ageing and escalation of unattended leads.
6. Customer Experience Support
- Act as the first point of contact for customers.
- Ensure professional and prompt response to all enquiries.
- Coordinate with internal teams to avoid delays or miscommunication.
Skills Required
- Strong communication & follow-up skills
- Basic understanding of home automation / ELV systems (or willingness to learn)
- CRM handling and Excel proficiency
- Persuasive and customer-friendly approach
- Time management and multitasking ability
Preferred Background
- Experience in real estate, home automation, interiors, ELV, building solutions, or B2C/B2B sales support
- Freshers with good communication skills can also be considered
Key Performance Indicators (KPIs)
- Number of qualified leads per month
- Follow-up closure ratio
- Lead-to-site-visit conversion
- Lead-to-order conversion support
- Response time to enquiries
Job Type: Full-time
Pay: Up to ₹500,000.00 per year
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person