Business Development Manager (Modern Trade)

Key Responsibilities :

• Manage and grow key accounts such as supermarkets, hypermarkets, and large retail chains.
• Develop strong relationships with category managers and buying teams.
• Negotiate annual trading terms, margins, promotions, and visibility plans.
• Drive primary and secondary sales growth across assigned accounts.
• Monitor sell-out performance and ensure stock availability at store level.
• Identify and onboard new modern trade partners and regional retail chains.
• Expand product listings and ensure placement in premium shelf space.
• Launch new SKUs effectively within the modern trade network.
• Plan and execute in-store promotions, display activities, and brand activations.
• Coordinate with marketing teams for BTL activities and campaign rollouts.
• Monitor inventory levels to avoid stock-outs or overstocking.
• Work closely with supply chain and distributors to ensure timely replenishment.
• Track return policies, damages, and claims efficiently.
• Prepare regular sales reports, MIS, and performance analysis.
• Analyze sales data, competitor activity, and category trends.
• Provide strategic inputs for pricing, promotions, and assortment planning.

Key Skills & Competencies :

• Must have understanding of FMCG / Hair Colour / Personal Care category dynamics.
• Strong negotiation and relationship management skills.
• Experience handling modern retail chains (e.g., Reliance, DMart, Big Bazaar, etc.)
• Knowledge of trade marketing and retail merchandising.
• Strong analytical and reporting skills.
• Graduate / MBA in Marketing or Business Management preferred

Job Type: Full-time

Work Location: In person