Business Development Manager - Out Of Home

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are seeking a Business Development Manager - Out of Home based in İstanbul, who will report directly to the Out of Home Channel Manager. Your primary responsibilities will include ensuring compliance with spending guidelines and monitoring performance. You will work closely with other departments, especially Trade Marketing, to establish commercial priorities such as pricing, promotional campaigns and display implementations.

As a vital link between the company and the accounts and distributors, if you have strong judgement and analytical skills, we encourage you to apply and join our Sales Team!

Main Responsibilities:

• Define and execute the strategic roadmap for OOH with key partners
• Analyze OOH sub-channel potential and identify opportunities
• Analyze OOH store universe and ensure KAMs and Field effective usage
• Develop and purpose the Sales and Wholesalers incentive scheme
• Manage budget effectively to align with business objectives
• Propose sales volume budget and forecast commercial and assigned structure costs
• Define client plan guidelines, set growth targets for clients and monitor progress, identifying key gaps and causes
• Develop and implement solutions for specific performance issues, including new initiatives, events, discounts, and adjustments to stock and service levels
• Evaluate and recommend organizational or structural changes to enhance channel coverage and performance
• Contribute to business development strategies and provide input for annual business development plans in the relevant area
• Collaborate closely with the distributor sales team to understand business requirements and market needs
• Ensure effective negotiation management in critical situations, such as contract signings and conflict resolution
• Identify new OOH trends & opportunities with the support of Consumer/Shopper Insights for growth and adapting the strategy(ies) accordingly

Who we are looking for:

• Bachelor’s degree
• Preferably +6 years of experience in a similar role
• Proven experience in key account management and distributor relations
• Strong sales skills, including understanding, planning, analysis, selling, negotiation, and management
• Advanced communication and conflict resolution abilities
• Proficiency in both written and spoken Turkish and English

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!