Business Development Manager – SaaS Sales

About Salonist

Salonist is a leading cloud-based salon, spa, wellness, and beauty business management platform helping businesses streamline appointments, POS, CRM, inventory, staff management, marketing automation, memberships, loyalty programs, and business analytics through a single integrated solution.

Serving clients globally, Salonist empowers salon owners and wellness businesses to automate operations, improve customer retention, increase revenue, and scale efficiently.

Position Overview

We are seeking a highly motivated, results-driven, and hands-on Business Development Manager (BDM) to drive new customer acquisition and revenue growth for Salonist.

This role combines individual contributor responsibilities with team leadership responsibilities. The successful candidate will carry a personal revenue target while leading and mentoring a team of six Business Development Executives.

The ideal candidate is an experienced SaaS sales professional with strong consultative selling skills, proven team management experience, excellent reporting capabilities, and the ability to engage business owners, decision-makers, and enterprise clients.

Key Responsibilities

1. Revenue Generation & Individual Sales Target Achievement

• Own and achieve assigned monthly, quarterly, and annual sales targets.
• Build and maintain a healthy sales pipeline through outbound prospecting, inbound lead management, referrals, networking, and partnerships.
• Conduct discovery meetings to understand client pain points and business requirements.
• Deliver compelling product demonstrations showcasing Salonist's capabilities.
• Present tailored solutions to salons, spas, beauty clinics, wellness centers, barbershops, and multi-location chains.
• Prepare commercial proposals, negotiate pricing, and close deals.
• Manage the complete sales cycle from lead qualification through contract execution.
• Consistently exceed quota expectations and contribute significantly to overall company revenue growth.
• Identify opportunities for upselling and cross-selling additional Salonist modules and services.

2. Team Leadership & Performance Management

Lead and manage a team of 6 Business Development Executives (BDEs).

Team Responsibilities

• Set daily, weekly, and monthly activity targets.
• Monitor outbound calls, demos, proposals, and conversion metrics.
• Conduct regular one-on-one coaching sessions.
• Provide guidance on objection handling and negotiation strategies.
• Support team members during critical client presentations.
• Create individual development plans for team growth.
• Drive accountability and performance excellence across the team.
• Ensure adherence to sales processes and CRM discipline.
• Conduct performance reviews and recommend improvement initiatives.
• Foster a high-performance sales culture focused on results and customer success.

3. SaaS Consultative Selling

The Business Development Manager must possess strong understanding of SaaS-based business solutions and be capable of positioning Salonist's value proposition effectively.

Core Solutions to Sell

• Online Appointment Booking
• Point of Sale (POS)
• CRM & Customer Management
• Membership Management
• Loyalty Programs
• Inventory Management
• Staff Scheduling
• Payroll & Commission Management
• Marketing Automation
• SMS & Email Campaigns
• Multi-location Management
• Reporting & Analytics
• Mobile Application Solutions
• Marketplace & Online Booking Platform

Industry Segments

• Hair Salons
• Beauty Salons
• Nail Studios
• Barbershops
• Wellness Centers
• Medical Spas
• Aesthetic Clinics
• Fitness & Wellness Businesses
• Franchise Chains
• Multi-branch Salon Groups

4. Pipeline Management & Forecasting

• Maintain accurate sales data in CRM.
• Track opportunities across all stages of the sales funnel.
• Monitor lead quality and conversion performance.
• Generate accurate weekly and monthly sales forecasts.
• Identify bottlenecks affecting pipeline progression.
• Ensure all client interactions and activities are documented within CRM.

5. Reporting & Business Analytics

Prepare and present detailed reports to leadership.

Reporting Metrics

• Revenue Achievement
• Monthly Recurring Revenue (MRR)
• Annual Recurring Revenue (ARR)
• Lead Generation Performance
• Demo-to-Close Ratio
• Proposal Conversion Rate
• Sales Cycle Duration
• Customer Acquisition Cost (CAC)
• Team Productivity Metrics
• Forecast Accuracy
• Pipeline Value
• Win/Loss Analysis
• Competitor Analysis

Provide actionable recommendations based on sales trends and market feedback.

6. Market Expansion & Strategic Initiatives

• Identify new market opportunities.
• Develop strategic partnerships.
• Build relationships with industry associations and salon networks.
• Participate in exhibitions, trade shows, webinars, and networking events.
• Stay updated on industry trends and competitor activities.
• Contribute to sales strategy planning and execution.

Required Qualifications

• Bachelor's Degree in Business Administration, Marketing, Sales, Management, or related field.

Experience

• 5–8+ years of experience in Business Development, Sales, or Account Management.
• Minimum 3 years of SaaS sales experience.
• Minimum 2 years of team management experience.
• Proven track record of exceeding sales targets.
• Experience managing a sales team of at least 5–10 members.
• Experience selling subscription-based software solutions.

Preferred Experience

Candidates with experience selling any of the following will be highly preferred:

• Salon Software
• Spa Management Software
• CRM Solutions
• POS Systems
• ERP Solutions
• HRMS Platforms
• Hospitality Technology
• Healthcare SaaS
• Booking & Reservation Systems
• Retail Technology Solutions

Experience selling into GCC, UAE, Middle East, Europe, North America, or APAC markets is advantageous.

Technical Skills

• Salesforce CRM
• HubSpot CRM
• Zoho CRM
• Microsoft Dynamics
• Google Workspace
• Microsoft Office Suite
• Sales Reporting & Analytics Tools
• Virtual Demo Platforms (Zoom, Google Meet, Teams)

Pay: AED8,000.00 - AED10,000.00 per month

Application Question(s):

• How many years of experience do you have in selling SaaS solutions?
• What is the team size you were managing?
• What is your current salary?
• What is your current Visa Status?
• How soon can you join us?

Work Location: In person