Business
- Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities
- Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:
o Leads generated by branch staff and personal leads
o Activities
o Alternate channels
- Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure
- Digital Adoption- Ensure that all onboarded customers are using our digital banking channels
- Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc
- Ensure that other targets assigned such as Forex, Cards are met through NTB customers.
- Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)
- Share customer insights/product related feedback with the Sales Manager - Liabilities
Customers
- Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
- Reduce customer dormancy and customer attrition by continuous engagement / interaction
- Resolve customer queries on all products offered by the bank.
Internal Processes
- Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
- Strictly adhere & maintain compliance to KYC norms
- Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc.
- Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity.
Learning & Performance
- Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
- Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines