Software Business Development Executive

Location: College Road, Township, Lahore
Job Type: Full-Time, Onsite
Shift Timing: Night Shift (9:00 PM – 6:00 AM PKT)

About WADIC

WADIC is a USA-based technology company committed to delivering innovative software solutions that help businesses achieve operational excellence and digital transformation. Our customer-centric approach, Agile development practices, and commitment to innovation enable us to build scalable and impactful solutions for clients across various industries.

At WADIC, we place our customers and users at the center of everything we do. We foster a collaborative, growth-oriented environment where talented professionals can contribute to meaningful projects while advancing their careers in the global technology landscape.

Position Overview

WADIC is seeking a highly motivated and results-driven Software Business Development Executive to join our growing team. The ideal candidate will have a strong background in software sales, business development, lead generation, and client relationship management.

This role requires an individual who can identify and develop new business opportunities, generate qualified leads, build long-term client relationships, and drive revenue growth through strategic sales initiatives. The candidate should possess excellent communication skills, experience working with international clients, and a solid understanding of software development services and SaaS solutions.

Key Responsibilities

Lead Generation & Business Development

• Identify, research, and target potential clients through various channels including cold calling, email outreach, LinkedIn, networking events, and digital marketing campaigns.
• Generate high-quality leads and build a robust sales pipeline.
• Qualify prospects by understanding their business requirements, budgets, timelines, and decision-making processes.
• Develop and execute effective business development strategies to achieve monthly and quarterly sales targets.
• Explore new markets and business opportunities to expand the company's customer base.

Freelancing Platforms & Online Business Acquisition

• Manage and optimize company profiles on freelancing platforms such as Upwork, Fiverr, Freelancer, Guru.
• Identify relevant projects and submit compelling proposals to prospective clients.
• Develop strategies to increase visibility, win rates, and client engagement on freelancing platforms.
• Build and maintain strong relationships with clients acquired through online marketplaces.
• Track proposal performance and continuously improve bidding strategies to maximize conversions.

Client Relationship Management

• Build strong, long-term relationships with clients by understanding their business challenges and objectives.
• Serve as the primary point of contact for prospective and existing customers.
• Conduct regular follow-ups to nurture leads and move opportunities through the sales funnel.
• Maintain accurate customer records and communication history using CRM tools.

Software Sales & Product Demonstrations

• Develop a comprehensive understanding of the company's software solutions, products, and services.
• Conduct professional product demonstrations, presentations, and discovery meetings with potential clients.
• Effectively communicate technical and business benefits of software solutions.
• Customize sales presentations according to client needs and industry requirements.
• Address client concerns and objections while demonstrating value-driven solutions.

Sales Cycle Management

• Manage the complete sales lifecycle from lead generation to contract signing and project handover.
• Prepare sales proposals, quotations, Statements of Work (SOWs), and service agreements.
• Negotiate pricing, contract terms, and project scope with clients.
• Collaborate with internal stakeholders to ensure successful deal closures.

Cross-Functional Collaboration

• Work closely with the Marketing Team to align sales efforts with lead-generation campaigns.
• Coordinate with Software Development, Product Management, and Project Management teams to understand service offerings and project capabilities.
• Provide valuable customer feedback to improve products, services, and customer experience.

Reporting & Performance Analysis

• Monitor and report sales performance metrics, KPIs, and revenue targets.
• Maintain accurate forecasts and pipeline reports.
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities.
• Present weekly and monthly business development reports to management.

Customer Success & Post-Sales Support

• Support onboarding activities for new clients.
• Ensure a seamless transition from sales to project execution teams.
• Maintain customer satisfaction through proactive communication and relationship management.
• Identify upselling and cross-selling opportunities within existing accounts.

Required Qualifications

Education

• Bachelor's degree in business administration, Marketing, Information Technology, Computer Science, or a related field.

Experience

• 3+ years of proven experience in Business Development, Software Sales, IT Sales, or B2B Sales.
• Demonstrated success in achieving or exceeding sales targets.
• Experience working with international clients, particularly in the US, UK, Canada, or Australia markets, is highly preferred.
• Hands-on experience with lead generation, client acquisition, and sales pipeline management.

Skills & Competencies

• Excellent verbal and written English communication skills.
• Strong negotiation, persuasion, and relationship-building abilities.
• Proficiency in CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Strong understanding of software development services, web applications, mobile applications, and SaaS products.
• Ability to understand client requirements and recommend appropriate technology solutions.
• Excellent organizational, analytical, and time-management skills.
• Self-motivated, target-oriented, and capable of working independently.

Preferred Qualifications

• Experience selling custom software development services.
• Strong understanding of SaaS business models.
• Experience with Upwork and other freelancing platforms for business acquisition.
• Familiarity with Agile and Scrum software development methodologies.
• Technical understanding of software development processes, technologies, and project lifecycles.
• Experience using sales automation and prospecting tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar platforms.

What We Offer

• Performance-based incentives and commissions.
• Professional growth and career advancement opportunities.
• Exposure to international clients and projects.
• Collaborative and innovation-driven work environment.
• Opportunity to work with a fast-growing USA-based technology company.