Business Manager

Our Client

Our client is a well-established FMCG distribution business operating in Oman, managing a diversified consumer portfolio across multiple categories. The organization is in a growth phase and is strengthening its commercial leadership to drive scale, profitability, and operational discipline .

Role Overview

The Business Manager will hold full ownership of sales performance and P&L delivery across all consumer categories. This role leads multi-channel sales operations and is accountable for revenue growth, margin optimization, inventory control, and team development. The position reports directly to senior commercial leadership and plays a critical role in shaping medium- to long-term business sustainability.

Key Responsibilities:

• Deliver annual sales volume, revenue, and profitability targets across all categories.
• Lead and manage multi-channel sales teams including Modern Trade, Traditional Trade, and Trade Marketing.
• Drive execution of core sales fundamentals including distribution, pricing, planograms, trade agreements, and channel profitability.
• Develop annual budgets covering volumes, headcount, overheads, and capex, with regular forecasting and performance reviews.
• Lead negotiations with business partners on margins, pricing structures, and promotional spend.
• Maintain tight control over inventory through forecasting, ordering discipline, and working capital management.
• Identify and develop new business opportunities to accelerate growth.
• Build customer-specific category strategies covering assortment, promotions, and portfolio optimization.
• Establish effective organization structures, recruit talent, lead performance appraisals, and build succession plans.
• Ensure operational control over expenses, stock, receivables, and exceptional transactions.
• Coach teams on key account management, negotiation skills, and P&L-driven decision making.

Must Haves:

• Postgraduate qualification in Sales, Marketing, or Business Administration.
• Minimum 10+ years of experience in FMCG sales leadership, ideally within large-scale distribution with prior experience in the impulse category.
• Proven experience managing full P&L responsibility.
• Strong commercial, analytical, and negotiation skills.
• Current or prior GCC experience is strongly preferred.

Next Steps:

Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.