Business & Marketing Assistant

About Us
Muse Laser Spa is a fast-growing business with multiple locations in the Chicagoland area. We provide high-quality aesthetic and wellness services in a professional and welcoming environment. Our team is focused on delivering excellent client experiences while continuously improving our operations and marketing strategies. We are seeking a proactive, detail-oriented Part-Time Assistant to support the owner with analytics, marketing, project management, and business development initiatives.

Responsibilities:

Marketing & Growth Support

• Track performance of ads and social media posts (Instagram, TikTok, Facebook).
• Prepare clear, easy-to-read reports: what campaigns/posts worked, what didn’t, and actionable recommendations.
• Support loyalty and referral programs (track usage, update lists).
• Coordinate collection of UGC content (reviews, before/after photos, client videos).
• Draft texts for SMS/email campaigns (based on owner’s direction).

Business Research & Implementation

• Conduct research on industry trends, retention strategies, and competitor activity.
• Research, test, and implement new tools for automation (CRM features, reporting dashboards, etc.).
• Take ownership of setup and ensure systems are functional and easy for the team to use.
• Analyze lead tracking: identify weak points and directly implement improvements.
• Prepare comparison tables (competitor pricing, treatment packages, marketing offers).

Project Management & Coordination

• Conduct regular check-in meetings with the marketing team and external vendors to track progress on campaigns.
• Maintain project timelines and ensure tasks are followed through.
• Summarize meeting outcomes into clear action items for the owner.
• Follow up with responsible parties to ensure deadlines are met.

Operations & Documentation

• Write and maintain company protocols, SOPs, and onboarding guides for coordinators and aestheticians.
• Build and maintain a structured internal knowledge base (Google Drive, Notion, or similar).
• Assist in documenting and rolling out new policies or workflow improvements.
• Ensure processes are not just written, but actively followed by the team.

Owner Support (Executive Assistant Style)

• Maintain project/task lists (Google Sheets, Notion).
• Provide summaries of research, reports, and updates in a clear, structured way.
• Assist with hiring tasks (screening resumes, organizing interviews).
• Handle occasional administrative errands: ordering supplies, coordinating with vendors, or preparing materials.

Metrics & Reporting

• Create a weekly dashboard including:
• Leads generated (by channel: ads, referrals, social).
• Sales breakdown by service category (LHR, Morpheus8, Injectables).
• Retention KPIs (returning clients, follow-up bookings).
• Week-over-week and month-over-month comparisons.
• Provide owner with actionable insights, not just raw numbers.

Requirements:

• Strong organizational and analytical skills.
• Excellent written communication skills (for SOPs, templates, reports).
• Proficiency with Google Sheets/Excel (reports, charts, formulas).
• Familiarity with social media analytics (IG Insights, Meta Ads Manager, TikTok Analytics).
• Ability to conduct structured online research and implement findings into working systems.
• Proactive mindset, able to work independently with minimal supervision.

Nice to Have:

• Background in marketing, business admin, or research.
• Project management experience (tracking timelines, running meetings).
• Experience writing process docs, protocols, or training manuals.
• Familiarity with the beauty/aesthetic/medspa industry.

Job Type: Part-time

Pay: $24.00 - $28.00 per hour

Benefits:

• Employee assistance program
• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Downers Grove, IL 60515