Business Marketing Manager - Hospital and Ambulatory Monitoring ISC

Job Title

Job Description

Your role:

• Coordinates execution and supports development of a comprehensive Marketing plan for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in ISC.

• Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.

• Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.

• Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.

• Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.

• Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.

• Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.

• Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.

• Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.

• Develop and maintaining the Zone Key Opinion Leader framework in collaboration with our Medical Office and Clinical specialists.

The greater impact of this role.

• This role will give you visibility in the broader organization and you will be able to strategically help the business grow

• You will be able to work with a cross functional, global team that shapes the way marketing is executed in the company

You're the right fit if:

• You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management, or equivalent.

• Minimum 10-15 Years of experience in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.

• Have a deep understanding of the HPM and AM&D product portfolio OR a deep understanding of the customers’ needs and market situation for critical care and cardiology in the ISC zone.

• Ability to align marketing with business growth strategies.

• Leading flawless launches and cross-regional coordination

• Managing lifecycle, positioning, and EOL strategies.

• Designing integrated customer journeys and media strategies

• Using data to drive decisions and improve campaign effectiveness

• Cross-functional Collaboration across marketing, medical, and clinical domain

• LEAN Six Sigma (Advanced) or equivalent

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