CA0237 - Product/Platform Marketing Manager (PPM)

About the Role

Key Responsibilities

1. Marketing Qualified Leads (MQLs)

• Execute targeted demand-generation campaigns to drive high-quality MQLs.
• Collaborate with sales teams to refine MQL definitions and lead nurturing workflows.
• Track, measure, and report lead-to-opportunity conversion metrics.

2. Content Development

• Research, draft, and publish whitepapers, case studies, blogs, and thought-leadership material.
• Create use-case–driven demo scripts and collateral tailored to buyer personas (CIOs, CTOs, QA Managers, Data Scientists, etc.).
• Develop LinkedIn campaigns, email content, event collaterals, and sales outreach copy.

3. Go-To-Market (GTM) Execution

• Contribute to GTM plans for product launches and new feature rollouts.
• Build persona-aligned sales decks and pitch assets for industries such as Pharma, BFSI, Manufacturing, and more.
• Work closely with product and engineering teams to ensure messaging aligns with market needs.

4. Sales Enablement

• Provide sales teams with battle cards, pitch decks, demo narratives, and competitive intelligence.
• Participate in customer conversations to support platform storytelling and articulate business value.
• Translate product capabilities into impact-driven outcomes that influence client decisions.

5. Event & Campaign Support

• Support the execution of webinars, LinkedIn Lives, industry events (e.g., Q2B, FinOps expos), and product showcases.
• Manage marketing automation tools such as Apollo, ActiveCampaign, and LinkedIn Ads for lead outreach and engagement.
• Monitor campaign ROI and optimize strategies for improved conversions.

Core Skills

• Strong B2B SaaS/technology marketing orientation with a sales-driven approach.
• Proficiency in creating structured content: whitepapers, case studies, blog articles, and pitch decks.
• Hands-on exposure to MarTech/CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator, GA4, etc.).
• Foundational understanding of cloud, AI/ML, data platforms, and quantum technologies (training will be provided).
• Analytical mindset with the ability to interpret funnel metrics and campaign performance.
• Excellent written, verbal, and presentation communication skills.

Role Expectations

• Deliver a consistent flow of high-quality MQLs contributing to pipeline growth.
• Build a strong repository of persona-based content (blogs, demos, whitepapers).
• Support measurable uplift in customer conversions through compelling marketing assets.
• Maintain strong collaboration with sales teams and receive positive feedback on enablement materials.
• Demonstrate ownership of end-to-end platform marketing initiatives.