Campaign and Content Marketing Manager

Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm.

We’re looking for a creative, hands-on marketer to drive client engagement and acquisition through digital-first marketing. You’ll craft compelling online content, develop automated email journeys, and help plan integrated campaigns that bring our brand to life across web, social, search, and other channels. Working closely with our agencies, internal teams, and compliance, you’ll ensure every digital touchpoint is clear, compliant, and designed to move prospects toward becoming clients.

What You Are Good At:

• Designing and executing integrated, digital-first campaigns that align web, social, email, and events into a seamless client journey, ensuring every touchpoint moves more prospects to becoming clients.
• Creating compelling content across formats – from automated email journeys and landing pages to social posts and ads
• Optimizing performance with data-driven insights using analytics and CRM/automation tools to track engagement, refine strategies, and improve conversion outcomes'

Responsibilities:

• Nurture & Engagement Programs
• Build and manage automated email journeys in Salesforce Marketing Cloud, such as welcome series, educational sequences, and event follow-ups.
• Develop and maintain a centralized Email Preference Center, ensuring emails are properly tagged, categorized and optimized with links, CTAs and preview text for consistent client experience.
• Partner with stakeholders to streamline workflows and improve findability/searchability across campaigns.
• Create content that nurtures prospects into becoming clients and keeps existing clients engaged.
• Integrated Campaign Planning
• Collaborate with internal teams to design campaigns that combine digital, social, events, and other channels.
• Ensure every touchpoint — from initial ad or post to follow-up content — works together as part of a cohesive experience.
• SEO/SEM Support
• Provide input on search keywords based on client needs, market trends, and advisor feedback.
• Incorporate priority keywords into web and content assets where appropriate.
• Content Creation & Messaging
• Write compelling copy for emails, landing pages, website content, articles, and social media posts.
• Ensure all messaging is aligned with brand standards and meets compliance requirements.
• Agency & Partner Collaboration
• Work with media and creative agencies to bring campaign concepts to life.
• Review targeting recommendations, creative concepts, and ad copy for alignment with goals and compliance.
• Performance Tracking & Optimization
• Monitor campaign and email performance metrics.
• Suggest improvements based on engagement and conversion data.

What you have:

• 4+ years in marketing, ideally in consumer-facing financial services, insurance, or another regulated industry.
• Proven ability to write engaging copy for a variety of digital formats.
• Experience with marketing automation and CRM systems (Salesforce preferred).
• Familiarity with SEO/SEM fundamentals and keyword research.
• Strong organizational skills and a knack for managing multiple projects at once.

Why work for us?
Benefits: Janney believes that its employees are the key to what makes a great company. Although work makes up a large portion of an employee’s life, we believe that a balance between work and non-work activities is essential to maintain quality performance and a positive work atmosphere. We offer a competitive package including Paid Parental Leave, generous Paid Time Off, eligibility for a $2,000 referral bonus and Professional Development Assistance Plan designed to help you make the most of your life at work and at home—today and in the future. Explore further. Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments.

We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm. Fostering a positive workplace experience remains a top priority. We have earned the Great Place to Work® certification, which recognizes employers that create an outstanding employee experience. Based entirely on what current employees say about their experience working at Janney, this prestigious recognition underscores our commitment to our people and culture. People are our strongest asset. We recognize that when our team members thrive, our firm is more successful.

Janney is dedicated to promoting and supporting diversity within our workplace. We provide an environment that promotes respect, integrity, teamwork, achievement and acceptance regardless of age, disability, education, gender, gender expression, gender identity, job level, marital status, military status, national origin, parental status, pregnancy, race, religion, sexual orientation, socioeconomic status, or other protected factors. Janney is committed to equal employment opportunities and providing reasonable accommodations to applicants with physical and/or mental disabilities.