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Campaign Manager (Integrated Marketing & Production Coordination)
Key Responsibilities
- Campaign Planning & Execution
- Build campaign plans (objectives, target audience, channels, key messages, deliverables, timelines).
- Translate business needs into clear campaign strategy and measurable KPIs.
- Manage campaign calendar and ensure readiness across all touchpoints (app/site/social/offline).
- Own go-live checklists and launch coordination.
- Briefing & Creative/Content Coordination
- Write strong briefs for creatives, copy, design, video, and performance assets.
- Coordinate production requirements: scripts, storyboards, shot lists, locations, permits, talents.
- Review and validate outputs against brand guidelines and campaign objectives.
- Ensure correct versions, formats, and specs for each channel (Meta/TikTok/YouTube/OOH/etc.).
- Agency & Vendor Management (Production / Post / Media Support)
- Manage relationships with agencies (creative, production, post-editing) and vendors.
- Negotiate scope, timelines, and commercials (with procurement/finance if needed).
- Track deliverables, revisions, approvals, and ensure SLA adherence.
- Quality control for filming, editing, color grading, subtitles, cutdowns, and final exports.
- On-ground Activations & Field Execution
- Plan and execute street activations / events / booth setups (including port-related logistics if applicable).
- Coordinate field teams, supervisors, promoters, and brand ambassadors.
- Ensure branding materials readiness (banners, standees, uniforms, flyers, QR codes).
- Handle site recce, permissions, safety requirements, and day-of execution plan.
- Performance Tracking & Optimization
- Monitor performance vs KPIs during campaign flight (reach, CTR, CVR, CAC, orders/GMV, signups).
- Run A/B tests on creatives, audiences, offers, landing flows (with performance team).
- Identify issues early (tracking, attribution, creative fatigue) and propose fixes.
- Reporting & Post-Campaign Analysis
- Produce campaign wrap-up reports (what worked/what didn’t, learnings, next actions).
- Maintain campaign documentation: briefs, assets, timelines, budgets, invoices, results.
- Build playbooks and repeatable processes for faster execution.
- Stakeholder Management
- Align with Brand/CRM/Media Buying/Product/Design/Finance/Operations.
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Manage approvals and keep leadership updated with clear status & risks.
- 3–6 years experience in campaign management (brand or agency).
- Strong experience working with creative & production agencies (filming + post).
- Understanding of performance marketing basics and creative specs for platforms.
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Proven ability managing multiple projects under tight deadlines.
- On-time launch rate (%)
- Budget adherence (planned vs actual)
- Campaign performance: GMV/orders/leads/users, CAC/CPA, ROAS (if paid)
- Creative delivery SLA (asset turnaround time)
- Activation outcomes: footfall, scans, leads, conversion (for offline)
- Quality metrics: rejection rate, revision cycles per asset
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